Email marketing is a highly effective tool for driving sales and gathering reviews. However, mastering email marketing as an Amazon seller can be challenging due to Amazon’s strict communication policies with shoppers.
To help you navigate these challenges, we’ve compiled five top email marketing strategies for Amazon sellers.:
- Automate Review Requests with Email Marketing Software
- Build Your Subscriber List
- Send Promotional Emails to Your Subscribers
- Create Email Drip Campaigns
- Run A/B Tests to Optimize Your Campaigns
Automate Review Requests with Email Marketing Software
While you may feel that Amazon shoppers are your customers, they technically belong to Amazon. Amazon’s platform is compelling, with over 2 billion visits per month and accounting for over 40% of online sales. However, Amazon imposes strict rules on how you can communicate with these customers, mainly via email.
Amazon allows you to request reviews through email for Fulfilled by Amazon (FBA) orders, but you are limited to one request per sale. Moreover, you cannot include:
- Coupon offers
- Requests for review updates or removals
- Review requests that specify positive experiences
- Promotional language
- Incentivized review requests
- External links not related to order completion
- Email addresses or tracking pixels
Given these restrictions, it’s essential to use the “Request a Review” feature despite its time-consuming nature. Automating this process with email marketing software can save you significant time and ensure every eligible customer receives a review request.
Build Your Subscriber List
To gain more control over your communications, build an email list that Amazon doesn’t own. Here are four strategies to help you make this list:
Strategy #1: Create a Blog
A blog can attract email subscribers by offering valuable content that educates readers, builds trust, and increases brand awareness. Over time, your audience will want to hear more from you, translating to email sign-ups and sales.
Strategy #2: Offer Gated Content
Gated content, such as guides, templates, or research reports, requires users to submit their email addresses to access it. This approach helps you grow your subscriber list by offering valuable resources in exchange for contact information.
Strategy #3: Add Opt-In Forms to Your Website
Implement opt-in forms across your website, such as in the footer, sidebar, or pop-ups. These forms highlight the benefits of subscribing to your emails and make it easy for users to sign up.
Strategy #4: Optimize Content for SEO
Optimizing your content for search engines ensures it reaches a broader audience. By targeting relevant keywords and producing high-quality content, you can attract more visitors to your site who may subscribe to your emails.
Send Promotional Emails to Your Subscribers
As your subscriber list grows, send promotional emails to inform your audience about upcoming sales, new products, and exclusive discounts. Depending on their convenience, decide whether to direct them to your website or Amazon. Ensure you keep your subscribers manageable; balance promotional content with educational emails to maintain engagement.
Create Email Drip Campaigns
Take inspiration from Amazon’s email strategies by creating drip campaigns. These automated emails can:
- Highlight product benefits, uses, and maintenance
- Educate potential buyers about your products
- Follow up with review requests after purchases
- Recommend related products based on past purchases
Email marketing software, separate from the tools used for Amazon review requests, can help manage these campaigns effectively.
Run A/B Tests to Optimize Your Campaigns
Run A/B tests to enhance your email marketing performance. Start with subject lines to improve open rates, then test different email content, designs, and calls-to-action (CTAs). Small changes can significantly impact your campaign’s success, leading to more opens and conversions.
Final Thoughts
Email marketing offers an impressive return on investment (ROI) of 44:1, making it a crucial strategy for Amazon sellers. It involves more than just automated review requests; it encompasses content marketing, SEO, and more. If you want to implement these strategies but need more time, consider our comprehensive email marketing services.
Get Started with eMarspro
Contact us online or call +1-682-472-4939 to learn how we can help you succeed with email marketing!
eMarspro is a team of experienced e-commerce professionals dedicated to empowering Amazon sellers. We offer Amazon seller account management services designed to optimize your product listings, manage advertising campaigns, and drive sustainable growth. With our expertise, you can focus on what you do best while we handle the complexities of Amazon’s marketplace.
Partner with eMarspro to take your Amazon business to the next level. Whether you’re trying to improve your organic ranking, manage your advertising campaigns, or build a strong brand presence, we have the expertise and resources to help you succeed.
