With every rule update from Amazon, sellers fail to grasp the new details and comply. There are some reasons why this update is beneficial for sellers and buyers.
- The changes mostly concern client communications language and formatting.
- The adjustments are fairly minor and in line with common sense as well as good customer service.
Yes, we can ask a Buyer for a review and feedback ONCE per purchase.
- Using third-party evaluation tools to help you better follow the new requirements while at the same time collecting more input and reviews and building positive customer relationships.
The new policy will begin by Amazon on November 3, 2020, which allows 8 weeks for sellers and third-party tech providers to comply with the new policy. This update applies to all marketplace sellers.
Purpose of the policy update:
- Limit proactive communications to those about completing the order.
- Improve both the consistency and content of proactive messages sent to buyers by sellers.
- Protect buyers from fraud and violence, and protect sellers from rivals taking unscrupulous action. Elevating the threshold to customers for all interactions helps all of our selling partners, contributing to a stronger marketplace.
Amazon updated Messaging policy:
Non-permitted Messages: Do not send the following messages as stand-alone messages or other messages:
- Shipping and order confirmation.
- Marketing or message promotion, including vouchers.
- A repeat request (by order) for a product review or input from the seller.
- Any advertising for additional items or related to goods or promotions made by third parties.
Permitted Messages:
Amazon separates these into two types: Permitted Required Messages and Permitted Proactive Messages. Here’s what all of you ought to remember, and where they intersect and vary.
What if you violate the new messaging rules of Amazon? Communication Types:
Failure to comply with these Contact Guidelines can result in Amazon restricting Permitted Messages to Amazon’s templates or withdrawing privileges for sale on Amazon stores. Amazon has the right to block any message at its own discretion.
- Direct Contact is described as sending e-mails to buyers.
- Indirect Contact is described as buyers’ information related to the order through their “Your Account” notifications…
Conclusion.
To ensure you are reaching the buyer, the best way is to follow the Amazon guideline and not risk messaging or account suspension. Know the rules and stay up to date. Review your message, follow third-party regulations, and work with a trusted third-party software provider.
