Imagine stumbling upon an intriguing product advertisement while casually scrolling through social media platforms like Instagram or TikTok. Typically, you’d click the link, delve into product details, and explore related items. Eventually, you might decide whether or not to make a purchase.
Now, envision Amazon Inspire, a platform that streamlines this process significantly. While browsing your personalized feed, you spot an appealing product with a direct “Buy” button. A simple click adds it to your Amazon shopping cart, and a few more clicks complete the transaction.
This streamlined experience makes Amazon Inspire an attractive marketing strategy. In this guide, we’ll delve into its core aspects and how it amplifies product visibility and enhances brand recognition among customers.
Understanding Amazon Inspire:
In today’s fast-paced world, where the average human attention span is just 12 seconds, capturing consumer attention is paramount. This is where Amazon Inspire steps in.
Amazon Inspire, a feature within the Amazon shopping app exclusive to the United States, simplifies the process for customers to explore and purchase products through a tailored feed. It showcases various vertical videos and images featuring multiple products from brands, customers, and Amazon influencers.
Amazon Inspire makes it effortless for customers to discover new products while providing brands with a powerful platform to showcase their offerings. It’s a win-win situation for all involved parties.
How Amazon Inspires Functions?
Amazon Inspire functions seamlessly for customers. Users can access Amazon Inspire through the Amazon Shopping app by clicking the “Light bulb” icon.
Selecting Interests: Upon entering Inspire, users choose their interests from over 20 categories, ranging from makeup and skincare to sports and interior design.
Personalized Feed: Selected interests generate a customized feed akin to platforms like TikTok, displaying video and photo content aligned with users’ preferences.
Shopping: Users can effortlessly shop for products while browsing their personalized feed, simplifying the discovery and purchasing process.
Requirements for Utilizing Amazon Inspire:
To create content for Amazon Inspire, specific requirements must be met:
Orientation: Uploaded videos and images must be vertically optimized for mobile viewing.
Length: Videos should ideally be 30 seconds or less to maintain viewer engagement.
Products: Content must highlight at least one Amazon-available product, which can be tagged within the content.
Content Sources: Existing content can be repurposed for Amazon Inspire, provided any social media watermarks are removed.
Guidelines: Adherence to Amazon’s community and video content guidelines is essential.
Music: Avoidance of copyrighted music to prevent legal issues.
Uploading Content on Amazon Inspire:
Content can be uploaded to Amazon Inspire through the Amazon Influencer Program
Here is the complete process of how to do it through the Mobile app:
1- Grab your phone and open the Amazon shopping app.
2- Look for the light bulb icon on the bottom navigation bar. That’s your gateway to Amazon Inspire! Tap it.
3- Ready to add your video? Look for the plus sign (+) in the top right corner and give it a tap.
4- Choose “Posts (Video and Photo)” from the available options. Other features like Idea Lists are available, but this is what you want for videos.
5- Once you’ve selected your video, hit “Choose.”
6- Amazon will take you to a tagging page. Here, you can link the products featured in your video. Use options like Idea Lists, past purchases, or browsing history to find the right ones. When you’re done tagging, click “Done.”
7- Finally, give your video a catchy title (under 80 characters) and hit “Submit Post” to share your creation with the world!
For the Desktop
1- Head over to your Influencer Storefront on your desktop.
2- Click on “Add Video” to get started.
3- Once you’ve uploaded your video masterpiece, give it a captivating title.
4- Remember to customize the thumbnail image! Then, tag any relevant products featured in your video.
5- Once everything looks perfect, hit “Submit” to share your creation.
Bonus Tip: After uploading your video, you can access the Creator Hub to monitor its status during moderation (typically 2 days). Once approved, your video will be visible to viewers on your Influencer Storefront.
Contributors to Amazon Inspire
Contributions from the following fuel Amazon Inspire:
Amazon Influencers: These social media stars, bloggers, and content creators are officially part of Amazon’s Influencer Program. They create engaging videos and images showcasing products available on Amazon. Often, these include reviews, recommendations, and insights based on their experience.
Amazon Customers: Regular Amazon shoppers can also contribute indirectly. If they leave product reviews with videos or images alongside their written feedback, their content might appear on Inspire. However, they cannot control this—Amazon selects reviews for Inspire.
Brands: Businesses selling on Amazon don’t directly post content on Inspire. However, they play a crucial role by allowing approved influencers and content creators to feature their products. By participating in Amazon’s Brand Registry and actively using Amazon Posts, brands increase the chances of showcasing their products in customer feeds on Inspire.
Advantages of Amazon Inspire for Brands:
Featuring products on Amazon Inspire offers several benefits for sellers and brands:
Enhanced Visibility: Reach a wider audience through targeted exposure in personalized feeds.
Increased Brand Awareness: Showcase your brand alongside engaging content that resonates with your target market.
Higher Sales Potential: Visually appealing content featuring your products can increase purchases.
Streamlined Shopping Experience: Eliminate steps in the buying journey with direct product links within the Inspire feed.
Customized Brand Communication: Create branded content that reflects your unique voice and connects with customers on a deeper level.
Showcase Product Benefits: Go beyond product descriptions. Use lifestyle content to demonstrate how your products enhance customers’ lives.
Potential for Commissions: Videos appearing on Inspire can qualify for a commission when customers make purchases through them.
Earning Through Amazon Inspire
Creating engaging videos for Amazon Inspire can earn you commissions. When a customer clicks on a product featured in your video and completes a purchase, you can qualify for commission directly on Amazon.
This commission opportunity is familiar to influencers who upload videos to their Amazon storefronts. However, Inspire offers a broader reach for your content, increasing the chance of attracting viewers and earning commissions.
For specific details on commission rates, visit the Amazon website for a comprehensive breakdown.
In conclusion
Amazon Inspire revolutionizes the shopping experience, offering a visually engaging platform for discovering and purchasing products. It’s a valuable tool for sellers and brands to boost exposure and engage with a broader audience, reflecting Amazon’s commitment to innovation and customer satisfaction in the e-commerce landscape.
How eMarspro Can Assist You?
At Emarspro, we understand the significance of platforms like Amazon Inspire in today’s competitive e-commerce landscape. Our expertise lies in helping sellers and brands navigate through such innovative channels to maximize their visibility, sales, and brand recognition.
With our tailored solutions, we can assist you in optimizing your presence on Amazon Inspire, from content creation to strategic product tagging. Our team of Amazon consulting experts can guide you through creating engaging videos and images that resonate with your target audience, ensuring compliance with Amazon’s guidelines and best practices.
Furthermore, we offer comprehensive support in managing your Amazon storefront, including monitoring performance metrics, optimizing product listings, and analyzing customer engagement data. By leveraging our expertise and resources, you can unlock Amazon Inspire’s full potential and drive tangible results for your business.
Partner with Emarspro Amazon account management services today and elevate your presence on Amazon Inspire to new heights!
