Open AI is a research organization aiming to advance artificial intelligence in a secure and beneficial manner.
Sam Altman, co-founder and CEO of OpenAI Corporation tweeted on 5th December 2022 that ChatGPT was operational.
Within a week the platform reached one million users and took the world by storm.
Image source: Statista
ChatGPT is a powerful AI chatbot, and it can understand and respond to user prompts in a natural and intuitive way. Whether you’re seeking information or want to chat or create content, ChatGPT can assist you in countless ways.
However, here we will talk about content creation only.
ChatGPT was not unique to digital marketing services. AI writing software is becoming more commonly used in digital marketing to automate various tasks such as blogging, copywriting, and subject brainstorming.
Some examples of AI writing tools that are being utilized by businesses include Rytr, Chibi AI, and Copymetic AI. Companies produce large volumes of content quickly and efficiently using these AI writing tools.
How Do Search Engines Look at Content Produced by ChatGPT Or Any AI Tool?
Google’s Helpful Content Update came out in August 2022. This update puts user relevance first and rewards websites with high-quality content focused on the user and not just on SEO.
Many people wonder if search engines will automatically punish content made by ChatGPT or any other AI tool.
Google thinks that content made by AI is okay. But the most important thing is who the content was made for.
Danny Sullivan, Google’s Public Liaison for Search, says that the Helpful Content Update targets information meant for search engines rather than human users.
Image Source: Google Search Central
This is true whether the information was made by humans or by artificial intelligence tools.
Google supports using AI-based content as long as it is evaluated, checked for accuracy and improves the user experience. Content that could be better written, original, and appealing can still hurt a website’s ranking, whether made by AI or humans.
The objective is to ensure that AI-driven content marketing is easy to read, engaging, and focused on what people want, not just what search engines want.
By doing this, businesses can make high-quality content that speaks to their target audience and helps them rank higher in search engines.
Strength of AI
Enhanced Turnaround
AI blog writing can significantly speed up the content creation process. AI tools are faster than humans in data research and can produce a 600-word article in just a few minutes, whereas a human writer typically requires between 1.5 to 2 hours to write the same piece.
Artificial intelligence techniques can also make writing product descriptions, social media updates, and websites specific to a particular location easier.
By using AI for content marketing, businesses can free up time for more complicated tasks and focus on higher-level strategic initiatives.
Subjects Without End
With the use of ChatgptGPT-3 and other AI technologies, content creators can circumvent the challenge of coming up with new ideas by scaling subject inventions.
It can prevent writer’s block and tiredness by generating researchable ideas and subtopics. With the aid of AI, authors can fast generate ideas and expand on them to create original, engaging content for their audience.
By utilizing technology, content creators can save time and effort while creating high-quality, audience-resonant material.
Cost-Effectiveness
Budget-conscious businesses can use AI content development. Most of the time, the premium AI package for 50,000 words costs about $40 per month.
When it comes to the cost of SEO content creation, AI can be cheaper than hiring a professional writer.
But costs can be different depending on what is being done. It is important to look at things like the level of technical skill needed, the length of the articles, and the number of papers that are needed.
In the end, the choice of whether to use AI or hire a professional writer should be based on what the project needs and what resources are available.
But it’s important to remember that even though AI can make content quickly, it might not have the creativity and nuance that human writers do.
Weakness of AI
Limitations
ChatGPT-3 and other AI writers can’t form emotional bonds with humans because they don’t have memories or feelings. They don’t have the empathy, creativity, or storytelling skills to make good, convincing content.
AI-made content can’t be funny, sarcastic, or satirical. It also can’t show any other emotions, and it doesn’t take culture or language into account.
Instead, a robotic approach is used that can decline content quality.
Not Unique
Customers today expect messages and experiences that are tailored to them. Customers can feel turned off by generic or robotic writing.
ChatGPT and AI tools continue to make content with the help of data analysis and machine learning. Their system limits how much they can learn.
GPT 3 makes it easy to put together words and sentences from different sources. It can’t come up with new ideas. AI-made content might pass a plagiarism check, but it can’t come up with new ideas, facts, or conclusions.
Not Able to Think or Check Facts
Artificial intelligence writing tools are only as good as the data they have. GPT-3 looks through billions of web pages to give you a short answer with the most common facts. They can’t think.
Even AI, an AI copywriter, and ChatGPT-3 have trouble with politics, religion, gun laws, and restrictions on abortion. They can’t think critically or understand other cultures. When it comes to controversial or quickly changing topics, the results of AI writing tools may be wrong, outdated, or too simple.
Algorithms Do Not Make Sense
Machine learning and deep learning are used by GPT 3 to make a language that sounds natural. It learns to “write” by looking at how people write. It copies the best and worst things about people, like stereotypes, marginalization, and making some people seem sexual. Without being able to judge, ChatGPT 3 can’t tell the difference between harmful and biased information.
Without human control, you risk publishing insulting or dismissive content that lowers the value of your brand and, even worse, spreads stigma, discrimination, and false information.
So, it’s important to find a balance between using AI to speed up the process and making sure the content is still interesting, informative, and relevant to the target audience.
Human Interaction Is Crucial
AI has gotten much better at writing blogs, but it is still not as smart as a human.
AI technologies can search billions of resources and gather knowledge at the speed of light, but they will never be able to replace the intelligence and empathy of humans. They can’t think critically or understand other cultures like writers can.
Just have a look at what ChatGPT says if we ask, Can ChatGPT Replace Human Content Creators?
Their biggest weakness is their SEO training for their content. To make content that reflects a brand’s voice engages targeted audiences and influences purchases, you need to know about SEO and be creative. SEO content strategists who are human understand context, give new insights, and think creatively.
AI-written blog posts are useful, but they have some flaws. AI technologies make mistakes, like misspellings and bad grammar, as well as using old facts and coming to biased conclusions. A human editor or proofreader must figure out how easy the information is to read, how accurate it is, and how good it is.
In The End:
Although AI-powered writing tools might be a benefit to businesses, human content creators are still indispensable. Businesses can maximize efficiency and production by combining the efforts of AI and human writers to produce content that truly speaks to their audience.
At eMarspro, our team of digital marketing consultants and content creators are skilled in using ChatGPT and other AI writing tools to conduct keyword research, build links, and create high-quality content that can rank well on search engine results pages (SERPs).
Can ChatGPT Replace Content Creators FAQs:
Can eMarspro help businesses add ChatGPT to the way they make content?
eMarspro can help businesses add ChatGPT to their content-making process by teaching them how to use the tool well. It might involve training on making high-quality content and the best ways to work with human writers.
How can your services for content marketing work with ChatGPT?
Our content marketing services can work with ChatGPT by giving the process of making content a more human touch. ChatGPT can quickly and easily produce high-quality content, but eMarspro’s experienced content creators can add creativity, context, and emotion.
Can your online marketing services help businesses create a content strategy, including ChatGPT?
Yes, eMarspro’s digital marketing solutions help businesses create content strategies, including ChatGPT. It includes figuring out what kinds of content work best for ChatGPT and how to use the tool with human writers to make high-quality content that meets business goals.
How does your SEO expert work with the content that ChatGPT makes?
Our SEO experts optimize the content that ChatGPT makes for search engines. It involves finding the best keywords to use in the content and ensuring it is structured and formatted to make it easy for search engines to crawl and index.
