Fair Pricing Policy on Amazon: Triggers, Risks & How to Stay Safe?

Amazon’s Fair Pricing Policy is designed to protect customers from unfair pricing practices that can erode trust in the marketplace. The policy aims to ensure that prices offered on Amazon are competitive and reasonable compared to other platforms and retailers. If you selling on Amazon US, it’s essential to familiarize yourself with this policy to […]
Optimize Your FBA Business for Seasonal Fluctuations: Roadmap to Thriving Through Highs and Lows

Seasonal fluctuations can feel like a rollercoaster for Amazon sellers. One month, you’re drowning in orders during Prime Day; the next, you scramble to clear excess holiday inventory. But with the right strategies, these peaks and valleys don’t have to derail your business. In fact, optimizing your Amazon FBA business for seasonal fluctuations can turn […]
Amazon Brand Protection in 2025: Legal and Technological Solutions for Sellers

The Amazon marketplace is a dynamic ecosystem where brands face unprecedented challenges, from counterfeiters to unauthorized sellers. For sellers, protecting their brand’s integrity requires a blend of cutting-edge technology and robust legal strategies. Here, we will discuss the critical pain points and actionable solutions for safeguarding your business. What is Amazon Brand Protection? Amazon Brand […]
Understanding the Amazon FBA New Selection Program: A Detailed Guide

Amazon’s FBA (Fulfillment by Amazon) New Selection Program is designed to help sellers, especially new ones, maximize their sales potential by offering a range of perks for new-to-FBA products. This program simplifies listing new products, reduces costs, and increases exposure to Amazon’s vast customer base. Below is a detailed program breakdown, including eligibility, benefits, and […]