Amazon has emerged as a leading global online marketplace, attracting over 223.72 million visitors monthly. Effective advertising becomes crucial for scaling your business in such a competitive landscape. Amazon PPC can significantly boost your sales, enhance brand visibility, and help you gain a competitive edge when utilized correctly. However, a well-planned and tested Amazon ads […]
Do you need help with the frequency of auditing your Amazon ad performance? If your answer is “occasionally” or “never,” you might miss significant opportunities to boost your sales and profits. What is an Amazon Advertising Audit? An Amazon advertising audit thoroughly reviews your current advertising strategies, goals, metrics, and outcomes. This process helps you […]
As social media increasingly shapes shopping behaviors, major players like Amazon collaborate with social platforms to deepen their presence in social commerce. A notable example is the partnership between Amazon and Pinterest in April 2023, aimed at delivering third-party ads on Pinterest. This collaboration intended to make every pin shoppable by integrating Amazon’s e-commerce capabilities […]
On September 22, Amazon announced its intention to incorporate limited advertisements into Prime Video, with the rollout expected to commence in early 2024. The company intends to implement this new feature gradually, beginning with US, UK, Germany, and Canada subscribers. Users in France, Italy, Spain, and Mexico will follow suit later in the year. In […]
E-commerce businesses always search for fresh tactics to expand their reach and boost sales. Traditional strategies like sponsored products and display ads work, but it’s crucial to experiment with new approaches to keep customers engaged constantly. One such innovative strategy is Amazon On-Box Advertising, which Amazon introduced. This program allows brands to transform regular delivery […]
If you’re starting an eCommerce business or want an immediate boost in your e-commerce store’s sales, pay-per-click (PPC) is the advertising you can use. PPC is a key driver of traffic and revenue for all eCommerce businesses. However, creating and managing an effective eCommerce PPC campaign needs meticulous preparation, smart execution, and ongoing optimization. At […]
With consumers’ preferences and behaviors constantly evolving, businesses must adapt and innovate to thrive in the competitive landscape. In 2024, the key to unlocking growth lies in mastering omnichannel marketing strategies. Omnichannel marketing isn’t just a buzzword—it’s a powerful approach that integrates various channels and touchpoints to create seamless and cohesive customer experiences. By leveraging […]
As a business owner, you understand the importance of making wise investments to help grow and expand your business. However, just as diversifying your financial investments is crucial to minimizing risk, diversifying your digital marketing channels is equally important. Many businesses must rely on multiple marketing channels, such as social media or referrals, to generate […]
Open AI is a research organization aiming to advance artificial intelligence in a secure and beneficial manner. Sam Altman, co-founder and CEO of OpenAI Corporation tweeted on 5th December 2022 that ChatGPT was operational. Within a week the platform reached one million users and took the world by storm. Image source: Statista ChatGPT is a […]
2023 is a few days away from us. On the brink of 2022, people are planning for the next decade. Planning and strategic management for digital marketing are essential when the world is accelerating toward technological advancement and new e-commerce approaches. The buyers have become very keen and hard to handle, as more and more […]
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