What is Walmart Rollback Strategy and Why it Matters for Marketplace Sellers?
Walmart rollback is an extension of the EDLP strategy, which focuses on providing even lower prices for a limited time, often due to temporary cost reductions or promotions. The rollback program began in the early 1990s and has become a cornerstone of Walmart’s retail strategy, and marketing efforts. In Walmart, Rollbacks create a sense of […]
What is Walmart’s Pricing Strategy, and How Can It Benefit Marketplace Sellers?
For Walmart sellers, understanding pricing strategy is critical to success. Even with fierce competitors like Amazon, Walmart is carving its space in eCommerce, with projected online sales expected to hit $3.4 billion by 2025. Walmart’s pricing strategy focuses on competitive pricing to attract value-conscious shoppers, making it an excellent opportunity for sellers to thrive. Let’s […]
How to Keep Your Walmart Seller Account Safe from Suspension?
Walmart has established itself as one of the world’s largest and most respected retailers, second only to Amazon in the U.S. eCommerce market. With such a high reputation level comes stringent standards for sellers on Walmart Marketplace. Walmart takes its seller regulations seriously, and any violations can result in unwanted consequences like listing removal, account […]
Walmart Uncovered: Amazing Facts and Stats for E-commerce Success
Did you know that Walmart serves over 37 million customers daily and over 230 million weekly through Walmart.com? In January 2024 alone, Walmart saw an impressive 401.5 million visits. While Walmart is renowned for its affordability in the retail industry, it is also a formidable contender in the e-commerce arena, consistently rivaling giants like Amazon. […]
Walmart Advertising: Ultimate Guide for eCommerce Sellers
Walmart is a vast retail giant, ranking #1 in the U.S., leading in online groceries, and holding the #2 spots in the eCommerce platform hierarchy. With over 80 million products on Walmart Marketplace, standing out as a seller is challenging. That’s where advertising comes in. Through this guide, we are here to help you understand […]
Walmart SEO: Most Effective Ways to Optimize Your Walmart Product Listings
If you already sell on Walmart or want to become one, a strategic approach to Search Engine Optimization (SEO) is paramount. Indeed, enhancing the visibility of your products within the vast Walmart marketplace can significantly impact your sales and overall business performance. To achieve this goal, it is essential to implement strategic tactics that elevate […]
Why You Should Start Selling on Walmart Marketplace to Boost Your E-commerce Business
When we talk about e-commerce success, it is often measured by the numbers. Regarding giants like Amazon and Walmart, the competition is fierce, and annual revenue figures provide a compelling metric for comparison. Surprisingly, the financial reports for 2022 have revealed that Walmart has outpaced Amazon with an annual revenue of $572.8 billion, significantly surpassing […]
Walmart’s 2023 Seller Summit: Transforming the Way of Selling on Walmart
Walmart believes in working together with its sellers. They recently held a special event called “Let’s Grow!” where they invited some of their most engaged sellers to come together. This event allowed both Walmart and the sellers to learn from each other and celebrate their joint achievements. At this seller summit, Walmart unveiled various initiatives […]
Walmart vs. Amazon Return Policy: Which is More Friendly for eCommerce Sellers?
eCommerce is known for its convenience, but there’s a surprising aspect to it: returns are a part of the package. They make up 20-30% of online orders, quite a bit higher than the 9% seen in physical stores. So, If you’re gearing up to start selling online, selecting the right platform and getting a grip […]
How to Cancel a Walmart Pickup Order? Hassle-Free Walmart Shopping Experience
Walmart offers the convenience of online shopping with the plus point of in-store or curbside pickup. But what do you do when you need to cancel your order? Don’t worry; it’s a simple process, and we’re here to walk you through it. In this guide, you will find super-easy steps to cancel Walmart pickup orders, […]
