Unlike traditional brick-and-mortar stores, the eCommerce world doesn’t afford the luxury of physically interacting with a product—no touching, holding, or checking.
This virtual shopping experience demands more time and consideration as users rely solely on what they see on the screen.
Suppose you’re in the market to buy a bicycle. You can clear every doubt in a physical store by checking the chair from every angle. Unfortunately, the same cannot be said for online shopping.
In this digital landscape, one of the critical elements that can significantly impact a buyer’s decision is accurate product dimensions. Precise product dimensions are pivotal in Amazon product listing, influencing a visitor’s journey from a mere observer to a satisfied and repeat customer.
So, in this guide, we’ll walk you through learning how to write correct product dimensions in Amazon listings and everything you should know about Amazon product dimensions.
Understanding Amazon Product Dimensions
Amazon product dimensions serve as a numerical code that gives buyers a tangible grasp of a product’s size. This information becomes particularly crucial for items where dimensions play a significant role, such as furniture or accessories that need to complement another object.
The standardized format for presenting Amazon dimensions follows the length x Width x height sequence. This format ensures clarity and consistency in conveying the physical attributes of a product.
Or you can say Amazon product dimensions act as a universal language, enabling buyers to visualize and assess a product’s size without physical interaction. This quality approach not only enhances the transparency of product listings but also contributes to customer satisfaction by minimizing uncertainties related to measure and fit.
How to Find Product Dimensions?
You can use free tools like CamelCamelCamel and Keepa to retrieve product dimensions from listings. These Amazon price trackers furnish historical price charts and compile essential information, including average product sizes.
For a more comprehensive approach, consider using paid tools equipped with an array of features:
Helium 10: This toolkit aids in the overall growth of your Amazon store, offering various functionalities. Utilizing a Helium 10 discount can be a smart way to save on your subscription.
Jungle Scout: An all-in-one platform, Jungle Scout facilitates studying key metrics and identifying best-selling products.
Viral Launch: Tailored to help you find suitable products, set competitive prices, and optimize your listings, Viral Launch is a versatile tool for sellers.
AMZ Scout: Streamlining Amazon product research, AMZ Scout simplifies the process, making it swift and efficient. It helps identify profitable products and track niche trends.
By leveraging these tools, you access product dimensions and gain valuable insights into pricing history, sales data, and other crucial aspects.
Common Product Dimension Challenges
Product listing issues related to dimensions can significantly impact the accuracy of information and customer experience. Two prevalent challenges include the misplacement of dimensions and inaccuracies in the provided measurements.
Dimensions in the Wrong Order
One common pitfall is the incorrect arrangement of dimensions. This error often involves swapping the length and width values or confusing the width and height dimensions. For instance, instead of providing the accurate sequence of length x width x height, a listing might inadvertently present width x length x height. This simple mistake can lead to misunderstandings regarding the actual size and fit of the product.
Incorrect Dimensions
Inaccuracies in the specified dimensions are another frequent issue. This problem can arise from various sources, but a prevalent cause is using pack size data instead of individual item sizes. The pack size typically represents a larger grouping of items and, if mistakenly applied to personal items, can result in greater dimensions than the accurate measurements. For instance, an item’s dimensions might erroneously be recorded as 70 inches by 40 inches when, in reality, they should be 5 inches by 10 inches.
Correct Way to Write Amazon Product Dimensions
The appropriate method for expressing product dimensions follows the standard Length x Width x Height (LxWxH) format. This consistency is crucial for your product listings on Amazon and aligns with customer expectations across various platforms.
By adhering to this standardized approach, you provide clarity to buyers regarding the shape and size of the product effortlessly. This simplicity enhances the customer experience by eliminating the need for extra effort in understanding dimensions. To further streamline this process, consider adding identifiers, such as 10.9L x 14W x 75H, or presenting it as 10.9x14x75 (LxWxH).
While customers may not prioritize the dimensions of Amazon FBA packaging, the product’s dimensions hold significant importance. We recommend providing separate information for both product and packaging dimensions. You can efficiently input this crucial information in the “Product dimensions” section on Seller Central.
Understanding that the product’s total dimensions impact shelf space charges, it’s essential to categorize products correctly. Amazon groups products based on categories and charges are determined accordingly. For instance, small standard-size products typically measure up to 0.75″ on the shortest side, 15″ on the longest side, and 12″ on the medium side. As the size increases, charges follow an organized step until a product falls into Amazon’s oversized dimensions category, characterized by a length over 108″.
Pro Tips to Write Amazon Product Dimension
When writing Amazon product dimensions, you can add a unique touch to your listings to make them stand out. Here are some pro tips for distinctively presenting product dimensions:
Visual Representation
Include a simple diagram or graphic representation of the product dimensions to offer a quick visual reference for customers and make your listing more engaging.
Contextual Sizing
Provide a relatable comparison to help customers visualize the size. For example, “About the size of a standard laptop” or “Fits perfectly in most kitchen cabinets.”
Interactive Size Guide
Create an interactive size guide that allows customers to input their available space and see if the product fits. This can enhance the customer experience and help them make informed decisions.
Storytelling with Dimensions
Integrate the product dimensions into a brief story or scenario. For instance, “Compact enough to fit into a backpack for on-the-go adventures” or “Designed to slide effortlessly into small urban living spaces.”
Highlight Compact Design
If applicable, emphasize the compact design of your product. Use phrases like “Space-saving dimensions” or “Designed for a minimal footprint.”
Innovative Packaging Size
If your product comes in unique or innovative packaging, mention how the dimensions contribute to the overall customer experience. For example, “Sleek packaging designed to enhance portability.”
Use of Colors or Fonts
Experiment with different colors or fonts to make the dimensions visually appealing. Just ensure it remains easy to read and aligns with your overall branding.
Size Comparison with Everyday Objects
Compare your product size to everyday objects that customers are familiar with. For example, “Compact enough to fit on a bedside table” or “Similar dimensions to a standard shoebox.”
Expressing Efficiency
Instead of simply stating dimensions, highlight the efficiency of the design. For instance, “Optimal dimensions for maximum storage capacity in a minimal space.”
Interactive 3D Models
If possible, incorporate an interactive 3D model that customers can manipulate to see the product from different angles and understand its dimensions better.
Always ensure that any unique presentation method enhances rather than complicates the customer’s decision-making process.
Are you struggling to list products with the correct dimensions on Amazon? eMarspro Can Help
At eMarspro, we ensure your Amazon product dimensions are accurately presented, preventing customer dissatisfaction and negative reviews. Our professional team of Amazon experts follows industry standards, optimizes FBA package sizes, and strategically places correct dimensions in bulleted feature lists and product information sections. With our knowledge and Amazon seller account management expertise, we enhance your Amazon listings to drive customer satisfaction and long-term success.
Contact us today, or call us at +1-682-472-4939.
