Did you know that Walmart serves over 37 million customers daily and over 230 million weekly through Walmart.com? In January 2024 alone, Walmart saw an impressive 401.5 million visits.
While Walmart is renowned for its affordability in the retail industry, it is also a formidable contender in the e-commerce arena, consistently rivaling giants like Amazon.
In this article, we dive into essential Walmart facts and statistics to highlight its market dominance, customer demographics, logistics, etc.
This post aims to equip sellers with the knowledge they need to gain a competitive edge.
Quick Guide:
- Walmart: A Retail Powerhouse
- Fascinating Walmart Facts
- Fun Walmart Facts
- Top Walmart Statistics
- General Walmart Stats
- Walmart Sales Statistics
- Walmart Customer Statistics
- Walmart Logistics Statistics
- Walmart Product Stats
- Walmart Seller Statistics
- Walmart Advertising Statistics
Walmart: A Retail Powerhouse
Walmart is one of the most recognizable companies worldwide, holding the titles of the largest company by revenue and the largest private employer.
The company’s story begins humbly. Founded in 1962 by Sam Walton in Rogers, Arkansas, it was initially known as Wal-Mart Discount City. Walton’s vision was to provide affordable products to rural communities, offering a competitive alternative to urban department stores. The rest, as they say, is history. Five years later, the company expanded to 24 stores, generating $12.7 million in sales. By 1970, Walmart had gone public, listing on the New York Stock Exchange.
Walmart’s strategy of offering products at low prices has solidified its position as the go-to shopping destination for budget-conscious consumers.
The company’s history is marked by significant milestones, including opening the first Walmart Supercenter in 1988 and expanding into international markets such as Mexico and China in the early 1990s.
Remarkably, 90% of all Americans live within 15 miles or 12 minutes of a Walmart.
Fascinating Walmart Facts
Here are some more interesting Walmart facts you might not know:
- Walmart’s museum is located at Walton’s 5 & 10 in Bentonville, Arkansas, the first store to bear Sam Walton’s name.
- At one point, Walmart operated the most extensive private satellite network in the U.S., connecting every store with its headquarters in Bentonville.
- Walmart is the largest private employer in the world, with over 2.1 million employees globally.
- Walmart offers unique benefits to its employees, such as the opportunity to enroll in colleges like Purdue or the University of Florida for just $1 a day.
- The retail giant is sued about 5,000 times annually, or roughly once every two hours.
Fun Walmart Facts
- Doug McMillon, Walmart Inc.’s President and CEO, started his career as a teenager unloading trucks.
- About 75% of Walmart’s store management teams began their careers as hourly associates. In 2024, store managers in the U.S. can expect to earn an average of $128,000 a year.
- Walmart has a diverse workforce, with 54% of employees aged 20–30 years and 55% female.
- Millions of customers shop at Walmart daily, and the average store rotates its inventory 27 times a year.
- Despite its vast earnings, Walmart is known for its philanthropy, donating $1.7 billion to various charities in 2023.
- Walmart loses nearly $3 billion annually due to theft and shoplifting.
Top Walmart Statistics
Here are some standout Walmart facts and statistics:
- In the fiscal year 2023, Walmart’s revenue reached $611.3 billion.
- Walmart aims to achieve zero waste to landfill and reduce greenhouse gas emissions by 18% by 2025.
- The Walmart Marketplace has grown to over 150,000 registered sellers, a 66% increase from the previous year.
General Walmart Stats
- Walmart operates in 27 countries worldwide, but its e-commerce platform is available in select countries: the United States, Canada, Mexico, Japan, the United Kingdom, China, and Brazil. However, third-party sellers from around the globe can sell their products on Walmart’s platform.
- In 2023, Walmart’s share of the U.S. e-commerce market was 6.4%, while Amazon held a significant 37.6% market share.
Walmart Sales Statistics
Here are some insights into Walmart’s e-commerce potential based on sales statistics:
- In fiscal year 2023, Walmart’s e-commerce sales surged to $82 billion, showing a 12% year-on-year growth.
- The pandemic period saw a remarkable 74% increase in online sales.
- During the fiscal year 2023, the growth rate of Walmart’s e-commerce sales outpaced its brick-and-mortar store sales.
- Walmart dominated nearly 36% of all U.S. online grocery sales in the second quarter of 2023, outperforming supermarkets.
Walmart Customer Statistics
Let’s delve into some key Walmart customer statistics:
- In 2023, Walmart achieved a consumer satisfaction index score of 70.
- E-commerce customer demographics show that 30% of Walmart.com online shoppers are between 23 and 38, with 50% being married or partnered with children.
- Walmart boasts high customer loyalty, with 92% of all shoppers remaining loyal to the brand.
- Walmart uses data from 245 million customers who visit its 10,900 physical stores and ten live websites worldwide daily to personalize online shopping experiences and optimize in-store processes.
- Walmart gathers approximately 300,000 mentions and tags daily across social media platforms.
Walmart Logistics Statistics
Here are some Walmart logistics statistics and facts highlighting the company’s robust supply chain:
- Walmart operates one of the world’s largest supply chains, with about 210 distribution centers handling nearly 200 trailers daily.
- These centers are massive, with 42 U.S. regional distribution centers significantly more significant than the others.
- Walmart’s shipping fleet includes 80,000 trailers and 9,000 tractors, covering over 1 billion miles annually.
- The company prioritizes sustainability in its supply chain, focusing on reducing packaging waste and using alternative fuel sources.
- Project Gigaton aims to reduce supplier emissions, having avoided 416 million metric tons since 2017.
- Walmart’s distribution centers have advanced warehouse management systems to enhance inventory control and streamline operations.
- Offering fulfillment options like in-store pickup, ship-from-store, and digital pharmacy fulfillment, Walmart provides convenience with 7,000 pickup locations and 5,000 delivery locations globally.
Walmart Product Stats
Here’s a detailed breakdown of vital Walmart product statistics:
- Walmart offers around 160 million items for sale, including in-store and online products.
- Bananas are Walmart’s top-selling product, selling over 1.5 billion pounds annually.
- Groceries account for 55.7% of Walmart’s revenue, followed by general merchandise at 32%, health and wellness at 10.9%, and other products at 1.4%.
- Toilet paper is among Walmart’s most sought-after items, with sales exceeding 330 million weekly rolls.
Walmart Seller Statistics
Walmart Marketplace has emerged as a major player in e-commerce, offering third-party sellers a platform to expand their reach. Here are some key Walmart seller statistics:
- 73% of all Walmart marketplace sellers report profit margins over 20%, with half of all small-to-midsize sellers earning over $100,000 annually.
- Walmart’s marketplace sellers offer over 80 million unique products.
- Walmart’s marketplace contributes to about 6.5% of online sales in the United States.
- Walmart Fulfillment Services (WFS) fulfills about 25% of sales on Walmart’s Marketplace, charging fees for storage, picking, packing, and shipping.
- Walmart Marketplace charges a referral fee ranging from 6% to 20% of the item’s sale price, depending on the category.
Walmart Advertising Statistics
Here are some interesting Walmart advertising statistics:
- Walmart invested $4.1 billion in advertising in the fiscal year 2023.
- Walmart’s advertising APIs use Pacific Standard Time (PST) when reporting metrics.
- Products appearing first in search results have a click-through rate four times higher and an add-to-cart rate five times higher than lower positions.
- The Walmart Connect Partner Lab collaboration with TikTok has proven highly effective, with engagement rates doubling compared to TikTok benchmarks and a 3.5x increase in attributed return on ad spend (ROAS).
Final Thoughts
Understanding Walmart’s impressive growth, logistics capabilities, and advertising strategies can help sellers craft an effective e-commerce strategy. Whether you’re exploring the potential of the Walmart Marketplace or considering collaborative ads with TikTok, leveraging these facts and statistics can provide valuable insights for your business.
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Contact us today to learn more about our Walmart consulting services and how we can assist you in achieving your Walmart sales goals. Let eMarspro be your trusted partner in navigating the competitive Walmart marketplace and driving sustainable growth for your business.
