With over 353 million available products, it is difficult to stand out from the fierce competition. However, a method to increase sales is “Amazon Product listing optimization.”.
This practice can take your business from being unnoticed to a top seller. It’s like the special ingredient that makes your product shine.
Optimizing your listing means making it easier for people to find and buy your product.
As a leading provider of Amazon account management services, eMarspro is helping many Amazon sellers to optimize their product listing on Amazon that converts.
In this blog, we’ll show you simple strategies to do just that.
But, first of all, you have to understand the search algorithm of Amazon.
1- What is the Amazon Search Algorithm?
A complex set of rules and calculations that Amazon uses to display, rank, and suggest products to customers on its e-commerce platform is called the Amazon search algorithm.
The Amazon algorithm is a key part of how customers shop on the site and how deals between buyers and sellers are made.
As part of its commitment to improving search functionality, Amazon often updates its ranking system. In early 2023 Amazon jumped from the A9 to the A10 algorithm.
Let’s break down the changes from the Amazon A9 to A10 algorithm in simpler terms:
Relevance Matters: The new A10 algorithm is more fair. Even if you don’t have super high sales, your products can still appear in Amazon searches if they match what customers seek. So, being relevant to what people want is crucial.
Sales History Still Counts: Sales are still significant, especially if they come from customers finding your product naturally (not from ads). Once you start selling well, try to keep it up. Keeping your inventory in check helps a lot.
Seller Reputation Counts Your reputation as a seller is measured by your sales and the reviews customers leave for your products. It’s essential to work on getting good product reviews from your buyers.
Pay Attention to Clicks: Amazon is now looking at how many people click on your products, both from inside Amazon and from other websites. This means it’s a good idea to advertise your products with pay-per-click (PPC) campaigns and get customers from outside of Amazon to check out your stuff.
In short, the Amazon A10 search algorithm is more about fairness and ensuring products that match what customers want get a chance. But it still values sales history, your reputation as a seller, and how many people click on your products. Keeping all these factors in mind can help you succeed on Amazon.
2- What is Amazon Product Listing Optimization?
Optimization of product listing on Amazon means improving your listings on the Amazon marketplace to increase visibility, attract potential customers, and ultimately boost sales.
It involves using various strategies to make your product listings more appealing, informative, and relevant to Amazon’s search algorithms and potential buyers.
It’s a combination of Amazon SEO techniques, content creation, competitive pricing, and customer engagement to maximize conversion rates and overall success on the platform.
3- How to Optimize Listing on Amazon
Here are some strategic steps to optimize Amazon listing
Keyword Research
To optimize your Amazon product listing, conducting thorough keyword research is essential. This process involves identifying the specific words and phrases that potential buyers use when searching for products similar to yours on the Amazon platform. To do this:
Use Keyword Research Tools
There are some popular keyword research tools for Amazon available, such as Amazon’s search bar, Helium 10, Jungle Scout, or other third-party keyword research tools. These tools can provide insights into popular and relevant keywords related to your product category.
Analyze Competitor Listings
Examine the product listings of your competitors performing well. Identify keywords they are using in their titles, bullet points, and descriptions to gvaluable insights into effective keywords within your niche.
Prioritize Long-Tail Keywords
While including high-volume keywords is important, don’t ignore the power of long-tail keywords. Long-tail keywords are more specific and often indicate higher purchase intent. They can help you target a more niche audience.
For example, if you’re selling headphones, a long-tail keyword could be “wireless noise-canceling headphones for travel.” These longer, specific phrases can attract highly relevant traffic to your product listing.
Adjust Keywords Strategically
Once you have identified relevant keywords, the next step is strategically include them into your product listing content.
Product Title
- Craft a compelling and concise product title that includes the most essential and high-volume keywords related to your product.
- Ensure that the label reads naturally and communicates what your product is and why it’s valuable.
Bullet Points
- Use the bullet points section to highlight your product’s key features, benefits, and specifications.
- Incorporate relevant keywords in a way that provides valuable information to potential customers.
- Make these bullet points scannable and easy to read.
Product Description
- In the product description, provide a detailed overview of your product.
- Including usage instructions, technical details, and any additional information to help customers make informed decisions.
- Use keywords naturally within the description to improve search visibility.
High-Quality Product Images
- Use high-resolution images that present your product from multiple angles.
- Include lifestyle images that demonstrate product usage.
- Ensure photos meet Amazon’s guidelines regarding size and quality.
Pricing Strategy
- Price your product competitively, considering your costs, competitors’ prices, and perceived value.
- Offer discounts, promotions, or bundles when possible.
- Use psychological pricing strategies (e.g., ending prices in .99) if applicable.
Optimize for Mobile
- Ensure your listing is mobile-friendly, as many shoppers browse and buy using mobile devices.
- Check that images and text display correctly on smaller screens.
Customer Reviews and Ratings
- Encourage customers to leave positive reviews through follow-up emails or inserts in the packaging.
- Respond to negative reviews professionally and address customer concerns.
A+ Content and Enhanced Branding
- Use A+ Content to enhance your listing with engaging visuals and additional product information.
- Build a strong brand presence with a custom storefront and branded content.
Fulfillment and Shipping
- Utilize Amazon’s Fulfilled by Amazon (FBA) program for reliable and fast shipping.
- Offer Prime-eligible options to attract Prime members.
Pay-Per-Click Advertising (PPC)
- Use Amazon PPC campaigns to boost visibility for specific keywords.
- Optimize ad spending based on performance metrics.
Constant Optimization
- Regularly monitor your listing’s performance using Amazon Seller Central’s brand analytics.
- Make data-driven adjustments to your listing based on conversion rates, click-through rates, and sales metrics.
Split Testing (A/B Testing)
Last but not least, experiment with variations of your listing elements (e.g., titles, images, descriptions) to see which performs better.
By following these steps and continually refining your approach based on data and customer feedback, you can effortlessly optimize your Amazon product and drive more sales on the platform.
Wrap-Up
Optimizing your Amazon product listing for maximum conversion requires strategic planning, creative content, and ongoing monitoring.
By focusing on keywords, imagery, pricing, customer reviews, and other key factors, you can increase your product’s visibility and persuade potential customers to choose your offering over the competition.
Remember that optimization is an ongoing process, so regularly review and refine your listing to stay competitive in the ever-evolving world of eCommerce on Amazon.
