Running an Amazon PPC campaign can be a very lucrative method for sellers to drive substantial sales for their product, increase the potential for more reviews, and boost new products’ visibility.
- For each product (ASIN), you will create two campaigns: One automatic campaign and One manual campaign.
- Create your automatic campaign first and let it run for 1-2 weeks minimum.
- After you’ve collected a reasonable amount of data, download your Search Term Report and go through it to find your high-converting keywords to add to a new manual campaign.
- For your manual campaign, you will want to create three separate Ad Groups (for each keyword match type); one for Broad Match, one for Phrase Match & Exact Match.
- Set the duration and budget for your automatic and manual campaigns. In your manual campaign, you’ll also need to set the daily bid. Begin with the estimated bid provided by Amazon and make adjustments as needed.
Note: If this is your first ad campaign, we recommend setting up a budget of $10 per day, and keeping the duration open-ended to track ongoing changes in your campaign.
To run successful Amazon PPC ads, you need to familiarize yourself with Amazon PPC’s basic building blocks. Below we’ve summarized the key concepts and terminology advertisers should familiarize themselves with when starting out with Amazon Sponsored Ads.
Read More: 10 Surefire Tips For Amazon Store Setup 2022
Targeting (Keyword, Product (ASIN), Category):
Once you set up your Amazon PPC campaign, you have the option to target your ads based on keywords, Product ASINs, or product categories on Amazon.
Search terms vs. Keywords:
Search terms’ refers to any search query the customer types into Amazon. ‘Keywords’ refer to what you, as the seller, bid on in your ad campaigns. Depending on the keyword match type used, one keyword can cover multiple customer search terms.
Keyword Match Types:
Keyword Match Types determine the degree of match between the keyword and the customer search term for an ad to appear on Amazon. There are 3 match types available (Broad, Phrase, Exact), all with varying ad targeting precision & monitoring effort required.
Negative Targeting:
Negative keywords help sellers exclude unwanted customer search terms from their ad campaigns. When used effectively, negative targeting can be a powerful tool to help you manage your advertising costs on Amazon.
Campaign types:
The main difference between running an automatic & manual campaign is that a manual campaign will give you more accurate results. In an automatic campaign, you allow Amazon to run your ads for you, and your ad will automatically match all the search terms that Amazon deems relevant to your product. In a manual campaign, you select the keywords for which you want your ad to appear, providing you with greater ad targeting precision.
- Dynamic Bidding: Advertisers can choose to set fixed bids or use Amazon’s Dynamic Bidding Options (‘bid down,’ bid ‘up and down), allowing Amazon to adjust your bids in real-time based on the conversion probability.
- Adjust Bids by Placement: Advertisers can use this feature to modify bids to target the Top of the Search and Product Detail Pages. You can apply a bid modifier ranging from 0% to 900% for targeted placements.
How does Keyword Targeting for Amazon PPC ads work?
Prioritize optimizing your Amazon listing before commencing with the Amazon PPC Campaign
Before delving into Amazon PPC, it’s crucial to optimize your Amazon product listings for Amazon SEO.Amazon SEO is a prerequisite for keyword targeting and optimizing the Click-Through-Rate (‘CTR’) & conversion rate (‘CR’) of your Amazon PPC ads.
Amazon SEO is a two-step process:
Keyword Optimization:
Including relevant keywords in your product listing text ensures your ad displays for those keywords and generates impressions.
Listing/Content optimization:
Including high and relevant pictures, engaging copy, Etc. In order to improve both your organic and advertising click-through rates (CTR) and conversion rates (CR).
Pay per Click PPC is always an essential part of Amazon Business:
Optimized PPC campaigns can help you on Amazon to increase your ranking and faster way to sell your products. We are ready to optimize your listing to bring better results.
