When it comes to Selling on Amazon, the single most important part of your strategy is your Product Research on Amazon tactics and selection this task should never be underestimated! Choose the right product and your eCommerce business has the potential to take off. Choose the wrong product and your sales and profits will, of course, be far harder to achieve.
Many sellers find the prospect of research over-whelming, and there’s no denying it’s a huge task. But product research doesn’t need to be daunting! Let’s first consider what Amazon product research actually entails.
Product Research
What is Product Research on Amazon?
Product Research on Amazon is all about analyzing current market trends to choose “winning” items – something that can generate high sales. The idea is to search for products that you can get for cheap and yet sell for competitive prices with a good profit margin in return.
Why is it Important to do Product Research?
Product research provides information on the specific and required characteristics of a service or a product. It helps companies to understand the needs of the customers in a much better way so that the required product can be tailored appropriately. This research can also help in filtering new ideas for the products.
Read More: 9 Reasons For Hiring An Experienced Amazon Consultant For E-Commerce Website
Good Products Criteria:
| Must-Have | Great To Have |
| Huge demand | Lightweight items |
| Decent profit margins | Small items |
| Low competition | Products with room for improvement |
| Low seasonality |
So, now that you know what you’re looking for, let’s move on to Amazon research tactics that will make finding the perfect profitable product a simple process.
Product Research for Amazon Sellers.
- · Amazon Lists
- · Speak with your current supplier
- · Spy on your competitors
- · Utilize Google trends
- · Find the Bestsellers
- · Look at the other e-commerce channel.
