Since its inception in 2009, Walmart has become the second-largest eCommerce marketplace globally, with over 110 million monthly visitors. Thus, selling on the Walmart Marketplace can allow you to branch out and reach new and eager audiences. However, this surge of users might also mean that your products won’t reach your intended audience. So, what can you do to guarantee that your product reaches more people and maximizes conversions? The answer is Optimizing Your Product Listing! Here’s a step-by-step guide on how to make your product listings stand out from the crowd.
Optimizing Your Product Listing for Walmart
Once you’re approved to sell, it’s time to tune your product listings to attract and convert more customers. Optimized product listing is the key factor to increase the visibility of your listing in the marketplace. Here are three main ingredients to the recipe for a perfectly optimized listing.
Product Research for Walmart
Product Research is a great way to discover new and in-demand products with sustainable and substantial sales in the Walmart Marketplace. To do this, you can use Walmart’s “Growth Opportunities” tool inside the Seller Center, which displays the best-selling items at Walmart.
Look for the products that are already performing well on the platform and the number of sellers offering the same product to the visitors. The key is to find the right balance between buyer requests and sellers on the platform. The general rule of thumb is to shortlist products with a review count of at least 50 and a small number of sellers.
Keyword Research
Keyword Research includes finding the phrases or keywords your buyers enter into the search bar and then incorporating them into the places. By doing so, you will get more organic traffic and drive conversions by using the exact words as your customers.
A well-researched and descriptive product listing has the power to convert casual browsers to potential buyers. So do not slack off in the step; invest in the required tools, create a list of relevant keywords, and make sure to insert them naturally in your title, description, and key product features.
Quality Content
Writing informative and engaging content for the product listing is imperative for the conversion and sales of the product. Remember that you are writing for real-life humans, not robots, so it must contain valuable information. Here are a feeling guidelines to consider while crafting the content for the product listing:
- Highlight the value proposition of your product.
- Keep it short and straightforward.
- Smartly utilizing the keywords; helps with search ranking and visibility.
- Use an active voice.
- Add dimensions
- Draw attention to the unique features
- Highly detailed product descriptions
- Make it engaging and fun to read.
Use Visual-Aid
Using high-resolution pictures, animation, and videos plays a critical role in boosting the sales of your product. High-quality product images will show potential buyers exactly what the purchase will look like when received, increasing sales.
Moreover, while clicking the photographs, avoid using major props as it can confuse viewers who might not have read the description or title of the product. Upload multiple photos that show products from various perspectives.
Customer Feedbacks
According to a survey, 75% of U.S. consumers search for the product with the best ratings and reviews when shopping online. That is why testimonials and reviews from previous customers are also significant for the success of your Walmart selling business.
These serve as social proof to the potential buyer and establish trust regarding the product quality and customer service. A higher number of reviews is a leading indicator of increased Best Seller Rank (BSR), and the more reviews you have, the better chance you have at converting a visitor into a buyer.
The fact that you are offering an in-demand product does not automatically translate into sales. Without an adequately optimized listing, your potential customers will not find it in the search results. So, a well-optimized list that ranks as well as converts will make your sales skyrocket.
However, if you face issues with optimizing and searching your product listing on Walmart, get in touch with us. Our team of eCommerce experts is on hand around the clock to help you build your presence on Walmart Marketplace. From optimized product listings and Walmart marketplace advertising to marketplace consultation, we at eMarspro ensure your Walmart account gets the visibility and revenue you deserve.
