Launching a product is like following a recipe with lots of steps. You need to pick the right product and make sure it looks good on the Amazon product page.
The good news is Amazon made it easier with their Perfect Launch playbook. It’s like a cheat sheet that tells you the most important steps to have a great product launch on Amazon.
Let’s talk about Amazon Perfect Launch Playbook and how it makes your Amazon product launch super successful.
What is Amazon Perfect Launch?
Amazon defines Perfect Launch as a seller-centric approach for new Amazon sellers within the first 90 days of a product launch on Amazon Marketplace. It involves coordinating and utilizing five key selling programs – Brand Registry, A+ Content, Fulfillment by Amazon (FBA), Automated Pricing, and Advertising.
This concerted effort during the initial 90 days is what Amazon data scientists refer to as the Perfect Launch. The aim is to establish an effective pricing strategy, efficient fulfilment, impactful marketing, and other practices that lay the foundation for a successful post-launch period.
For a better understanding,
Imagine you’ve just launched a new product on Amazon – a unique kitchen gadget. To execute a Perfect Launch, you would enroll your brand in Amazon’s Brand Registry, gaining better control and protection for your intellectual property.
Simultaneously, you enhance your product detail pages with A+ Content, showcasing the gadget’s features through attractive Amazon listing content.
Next, you opt for Fulfillment by Amazon (FBA), leveraging Amazon’s vast fulfilment network for quick and reliable shipping.
You employ Automated Pricing to stay competitive, allowing dynamic adjustments to your pricing strategy in real time.
Lastly, you create targeted Advertising campaigns on Amazon, utilizing Sponsored Products, coupons, and Deals to drive visibility and attract potential Amazon buyers.
Integrating these five programs within the critical first 90 days ensures a robust launch, setting the stage for sustained success in the competitive Amazon marketplace.
Let’s break down the playbook:
Brand Registry Enrollment
The foundation of your Perfect Launch is to enroll your brand in Amazon’s Brand Registry program. This step grants you more control over your brand presence, listing accuracy, and protection against unauthorized use of your intellectual property.
A+ Content Enhancement
Once you’ve established your brand presence, it’s time to enhance your product detail pages with A+ Content. This feature allows you to create visually appealing and informative content, giving potential customers a richer understanding of your product’s benefits.
Fulfilment by Amazon (FBA)
The following essential move is to set up Fulfillment by Amazon (FBA). With FBA, you can leverage Amazon’s extensive fulfillment network, providing customers with fast and reliable shipping and boosting your product’s visibility and trustworthiness.
Automated Pricing
Automating pricing on your offers is a smart strategy to stay competitive and maximize profits. Amazon’s Automated Pricing tool can help you adjust your prices in real-time to stay competitive without constant manual intervention.
Advertising Strategies
Finally, it’s time to put your product in the spotlight. Create Sponsored Products ad campaigns, utilize Coupons, and participate in Deals. These Amazon advertising strategies help drive visibility, attract potential buyers, and increase sales.
Understanding Amazon New Seller Incentives
To help new sellers achieve Perfect Launch, Amazon offers New Seller Incentives.
It includes
Amazon Brand Registry
- A bonus of 5% or up to $50,000 on qualified branded sales up to $1 million.
- $200 Amazon credits for the Vine program, an avenue to gather feedback from trusted Amazon reviewers.
- $100 Amazon credits for Transparency, aiding in counterfeit prevention, and enhancing customer experience.
Fulfillment by Amazon (FBA)
- $100 discount for Amazon Partnered Carrier program or a $200 discount for Amazon Global Logistics inbound shipping fees.
- Auto-enrollment in FBA New Selection, offering free monthly storage, liquidations, and return processing for eligible new-to-FBA products.
- $200 in promotional clicks for utilizing Amazon-sponsored products.
Amazon Coupons
- Up to $50 in Amazon Coupons credits for new merchants adopting Amazon Coupons to create targeted promotions.
The New Seller Incentive program is not limited to brand-new sellers; existing sellers launching their brand in a new region are also eligible. Currently active in the United States, Japan, and Europe (the UK, France, Germany, Italy, and Spain), this program encourages sellers to make the most of these valuable incentives for a successful Amazon start and expansion.
Why Perfect Launch Matters in Amazon Product Launch?
The numbers don’t lie. Sellers who execute a Perfect Launch strategy reap the rewards. On average, they generate 6.3 times more first-year revenue compared to their counterparts who miss out on this well-choreographed approach.
Are you ready to join this league of high-achievers?
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Why Choose eMarspro for Your Amazon Product Launch?
Strategic Guidance: Navigate the complexities of Amazon’s landscape with our seasoned experts. We’ve mastered the art of Amazon product listing and launches, ensuring your entry into the market is nothing short of stellar.
Perfect Launch Execution: The first 90 days are crucial, and we’ve got the playbook! Leverage our expertise in Amazon Brand Registry, A+ Content, Fulfillment by Amazon (FBA), Automated Pricing, and Amazon Advertising for a Perfect Launch.
Global Reach, Local Expertise: Whether you’re eyeing the U.S., Japan, or Europe, we’ve got you covered. Our global approach, combined with local insights, ensures your product resonates with diverse audiences.
Innovative Solutions: Stay ahead with result-driven strategies. From Amazon Coupons to FBA discounts, we’ve got a treasure trove of incentives to amplify your success.
Data-Driven Decisions: Harness the power of data. Our analytical prowess ensures every move is backed by insights, maximizing your ROI and sales potential.
Contact us today and get a free analysis from our team of eCommerce professionals.
