A while ago, before I wrote this blog, I was sitting with my digital marketing team gossiping about digital marketing strategies, so one of our team members portrayed his concern about not getting traffic for his client. However, he was using the best keyword and applying the required strategies.
I asked him, do you optimize your content according to voice search in digital marketing operations? He said yes, but with less experience, I need more expertise to do it perfectly.
At that time, I wrote this comprehensive guide on the potential of voice search in digital marketing.
Before we move ahead I want to share some facts about voice search in digital marketing.
With the rise of usage of voice assistants like Amazon’s Alexa, Google Assistant, and Apple’s Siri, internet users are increasingly turning to voice search to obtain information and interact with technology.
According to PwC research, 71% of internet users would rather use voice assistants than physically typing on a screen to look for information.
Voice search is rapidly becoming an important part of digital marketing strategies because of this. When you optimize your website and content for voice search, you can reach more people and show up higher in search engine results (SERPs).
In this post, I will explore the power of voice search in digital marketing and share strategies and best practices for optimizing your website and content for this easiest way of searching on the internet.
But first thing first you have to understand the basics of voice search, how it works, and the key differences between voice and text-based search.
Understanding the basics of voice search, How does it work, and what are the key differences between voice and text-based search?
Voice search technology allows users to search for information using their voice rather than typing on a screen. Users can use their mobile devices, smart speakers, or other voice-enabled devices to ask a question or give a command to a voice assistant like Google Assistant, Siri, or Alexa.
The technology behind voice search in digital marketing is based on natural language processing (NLP) and machine learning (ML) algorithms. When a user speaks a query, the voice assistant analyzes the spoken words and matches them with the most relevant results from its database.
The system then provides the user with a spoken answer, often with additional visual information, like a list or a map, displayed on a screen.
The main difference between voice and text search is how users interact with the search engine. When typing on a screen, users often use shorter keywords.
In contrast, voice search queries are often longer and more conversational, reflecting the natural way humans communicate.
Read More: eCommerce Digital Marketing Trends: What’s Working in 2023?
For example, a text-based search for fast food might be like “best fast food in New York.” In contrast, a voice search might be “What are the best fast food restaurants in New York City?” The latter query is longer and more conversational, mimicking how people would ask a question.
This difference in how users interact with the search engine has essential implications for digital marketing services.
To optimize for voice search, digital marketing services need to understand the nuances of how users ask questions verbally and the specific phrases and keywords that are more likely to trigger a voice search result.
By optimizing voice search in digital marketing processes, SEO services can increase visibility in search engine results and reach a wider audience.
1- How To Optimize For Voice Search:
There are different practices that digital marketing firms can adopt to optimize voice search in digital marketing.
Use natural language in your content:
Because voice search searches are typically more conversational, it is necessary that you write your content using natural language. Write in a style that sounds like you are having a discussion with someone, and make an effort to provide answers to questions that your readers may have.
Focus on long-tail keywords:
Long-tail keywords are words that are longer and more detailed than standard keywords. Often, long-tail keywords consist of three or more words. Because voice search questions are typically more detailed and extensive, using long-tail keywords can assist you in getting a higher ranking in voice search results.
Optimize for local search:
The sentence “find a coffee shop near me” is a common example of a local search that makes use of voice search in digital marketing. Include your location within your website’s content and use local keywords to ensure that your website and content are optimised for local search results.
Improve your website speed:
Voice search results are often based on the fastest and most relevant information. Ensure your website loads quickly and is mobile-friendly to improve your chances of ranking in voice search results.
Use structured data:
Structured data helps search engines understand your website’s content. By implementing structured data, you may provide search engines with additional information about your stuff, ultimately increasing your chances of showing in voice search in digital marketing results.
Create a FAQ page:
Frequently asked questions (FAQ) pages are a great way to optimize for voice search in digital marketing. Use natural language and provide clear and concise answers to your audience’s common questions.
Following these best practices can increase your chances of ranking higher in voice search results and improve your visibility to a broader audience.
2- Create Voice Search-Friendly Content:
Several types of content work best for voice search:
Answer-based content:
Voice search is often used for queries that start with “what,” “where,” “when,” “why,” and “how.” Creating answer-based content that addresses these questions can help you rank higher in voice search results.
Conversational content:
Creating content that is conversational in nature can help you in optimising for voice search due to the fact that voice search inquiries are likely to be more natural sounding. Write in a style that sounds like you are having a conversation, and present your readers with information that is both helpful and interesting.
List-based content:
List-based content, such as “top 10” lists or “best of” lists, works well for voice search because it provides a clear and concise answer to a query.
Local content:
As discussed, voice search is often used for local queries. Creating local content highlighting your business’s location and providing helpful information about your area can help you rank higher in voice search results.
To create content that is optimized for voice search, follow these tips:
Use natural language:
Voice search queries are often more conversational. Use natural language in your content that reflects how people ask questions verbally.
Focus on long-tail keywords: Long-tail keywords can help you rank higher in voice search results. Use long-tail keywords that are specific and relevant to your content.
Provide direct answers:
Voice search is often used for queries that require a direct answer. Provide clear and concise answers to common questions that your audience might ask.
3- Use conversational AI and chatbots:
Conversational AI and chatbots can help businesses engage with their audience and improve the customer experience through voice in several ways:
24/7 availability:
Chatbots can provide instant support and are available 24/7, allowing customers to receive assistance at any time of the day.
Personalized interactions:
Chatbots can use customer data to provide personalized recommendations, offers, and solutions to their queries, creating a more personalized customer experience.
Improved customer service:
Conversational AI can handle simple questions, so customer service representatives can focus on more complicated problems. This speeds up responses and improves customer service overall.
Increased efficiency:
Conversational AI and chatbots can handle multiple queries simultaneously, making them more efficient than human customer service representatives.
Improved customer retention:
Chatbots can keep track of customer interactions and use that data to provide better recommendations and offers, helping businesses to retain customers.
By using conversational AI and chatbots, you can provide a more engaging and personalized customer experience through voice, improving customer satisfaction, retention, and overall business success.
4- Measure the impact of voice search:
To track and measure the impact of voice search on your website traffic, engagement, and conversions, follow these steps:
Set up tracking:
Tracking website traffic, user interaction, and conversions can be done with the use of tools such as Google Analytics. Be careful to set up specific tracking for the traffic coming from voice searches.
Analyze data:
Once you have collected data on your website traffic, engagement, and conversions, analyze it to identify trends and patterns. Look for increases or decreases in traffic and engagement from voice search, as well as any changes in conversion rates.
Use attribution modelling:
Attribution modelling helps identify the channels and touchpoints driving conversions. Use attribution modelling to identify the role of voice search in driving conversions and assign proper credit to it.
Monitor keyword rankings:
Keep an eye on your website’s ranking to see if it comes up higher in voice search results for certain questions. You can do this with the help of tools like SEMRush or Ahrefs.
Conduct surveys:
Conduct surveys to understand how your audience uses voice search and how it’s impacting their experience on your website. It helps you identify any areas for improvement.
Keep up with industry trends:
Stay up-to-date with industry trends and updates related to voice search, as it’s an emerging field with constant changes.
You can find chances for improvement and change your digital marketing strategy to be better than before with the requirements and preferences of your audience by analysing and measuring the impact of voice search on your website traffic, engagement, and conversions.
The Potential of Voice Search in Digital Marketing FAQs:
What are the current trends in voice search, and how are they impacting digital marketing services?
Businesses are adjusting their strategies for local SEO to account for the rise in the popularity of voice searches. Many voice search inquiries, such as “expert eCommerce consultants near me,” have strong local intent, so it’s important for businesses to maintain accurate and up-to-date local SEO strategies.
These outcomes suggest why it’s crucial to adapt digital marketing approaches to the rise of voice search.
How do voice searches differ from traditional search methods?
- Traditional searchers prefer short, direct inquiries because typing is harder. Voice searches are lengthier and more conversational, providing more information.
- Voice searches are more intent-driven than text searches. Voice search enables customers to ask for directions or restaurant recommendations instead of inputting a keyword or phrase.
- Voice searches usually yield more succinct results. Voice search provides the best response.
- Voice search customizes results depending on location, preferences, and previous searches. Siri and Alexa employ machine learning algorithms to understand and improve consumer requests.
- Voice searches are longer and more conversational. They answer questions best.
How can I use voice search to enhance my customer service and support efforts?
Customers can use their voices to get help or information without having to talk to a person. Checking the status of an order, getting information about a product, and finding out about common problems.
- You can tailor what you suggest to customers. If you know what they like and what they’ve done in the past, you can make better suggestions.
- Teach your customer service bots and chatbots to understand natural language and how to respond in a conversational way. It helps clients feel more at ease and make it easier for them to get help.
- Customers can find answers quickly without having to read through a long list of questions.
- Voice search for help in multiple languages. By learning the customer’s language and what they like, you can make their experience more personal.
Overall, Voice search technology makes customer service better by making it more personal and efficient.
How can I use voice search to improve My eCommerce services?
If you want to improve the user experience of your eCommerce services and attract more visitors to your website, you must consider optimising it for voice search.
You can make the most of this technological advancement and maintain your edge over the competition by focusing on conversational searches, providing complete product information, concentrating on local SEO services, creating functionality for voice search, and providing exceptional customer service.
What are some examples of companies that have successfully integrated voice search into their digital marketing strategies?
Many companies, from food and drinks to music and entertainment, have successfully added voice search to their digital marketing plans. Like Spotify, Domino’s, Nestle, and other well-known brands. By making things easy and unique for users, these companies have made their customers happier and more loyal.
Final Verdict:
Voice search is quickly becoming one of the best ways to market online. By making your website and content better for voice search, you can reach more users and make their experience better, which will lead to more traffic and sales.
To optimise voice search, digital marketing services need to know how people ask questions out loud and which phrases and keywords are more likely to bring up a voice search result.
By following best practices like using natural language, focusing on long-tail keywords, optimising for local search, improving website speed, using structured data, and making a FAQ page, businesses can increase their chances of ranking higher in voice search results and gain a competitive edge in the digital marketplace.
At eMarspro we assist businesses to optimise their content for voice search. Contact us today to find out how we can use the power of voice search in our digital marketing services to help your business.
