If you already sell on Walmart or want to become one, a strategic approach to Search Engine Optimization (SEO) is paramount. Indeed, enhancing the visibility of your products within the vast Walmart marketplace can significantly impact your sales and overall business performance. To achieve this goal, it is essential to implement strategic tactics that elevate your product listings and attract more potential customers.
In this comprehensive guide, we will explore actionable strategies to optimize your Walmart product listings, harnessing the power of Walmart SEO to boost visibility, attract customers, and ultimately drive sales. Let’s unlock the potential of your online storefront within the Walmart ecosystem.
What Is Walmart SEO?
Walmart SEO is like giving your products a spotlight on Walmart Marketplace. It’s about making your product listings appear more when people search for things you sell. But SEO for Google is different from Walmart SEO. Walmart looks at how well you treat your customers, not just keywords. If you’re a good seller with happy customers, your products are more likely to appear in searches.
Walmart already handles some SEO stuff, like making sure your listings work on mobile. So, you can focus on things like good customer service and keeping products in stock to boost your rankings in Walmart’s search engine. It’s about standing out and being a top seller on Walmart.com.
Understanding Walmart’s Algorithm
If you ever shop online at Walmart, you type in something you want to buy. The website uses a unique formula called an “algorithm” to decide which products to show you first and how to rank them. This algorithm consists of three main factors.
Let’s explore each one;
Content of Your Product Listing
When we talk about the content of a product, it’s like making sure the information about it is good. For example, if you’re selling a bike, the system looks at whether the bike’s name, the description, and the pictures give customers all the essential details.
It’s like asking, “Does everything about this bike – its name, what it does, and the pictures – tell people what they need to know so they can decide if they want it?” The idea is to ensure that the product information is clear and exciting for people looking at it online.
What You Offer
Think about it this way: picture two sellers selling the same thing, like a kitchen gadget. Now, the system checks to see who is giving the better deal. It looks at how much the kitchen gadget costs, how much you have to pay for shipping, how quickly it will get to you, and if there’s enough of it to buy right now.
If your product is not too expensive, ships fast, and is almost always available, your offer is more likely to appear higher on the list. It’s like the system saying, “Hey, this seller is giving a good deal; let’s show their stuff first!”
Your Performance as a Seller
How well you’ve done in the past as a seller affects where your things show up in the future. It looks at how fast you answer customers, if there were any problems with what you sold (they call this the Seller Order Defect Rate or ODR), and if you’re following Walmart’s rules for selling stuff.
Thankfully, Walmart gives sellers a helpful tool called the Listing Quality Dashboard. It’s like a free helper to make your online store better. With it, you can see how Walmart’s search engine grades your stuff, get advice from Walmart on how to make your store even better and get ongoing tips on running your online business. It’s like having a guide to help you do your best on Walmart Marketplace.
So, to shine on Walmart.com, you need good content that describes your product well, a great offer with competitive prices, free shipping, and excellent performance as a seller. This helps your products get noticed and chosen by online shoppers.
How to Create Listing According to Walmart SEO Algorithm
Let’s explore practical ways to optimize your Walmart product listings to increase sales and performance.
1. Concise and Clear Product Title
Creating a catchy and clear product title is essential when selling things at Walmart. Imagine your title is a little story about your product that customers can easily understand. Walmart likes tags that are not too long—keeping them between 50 and 75 characters is just right.
Here’s a simple guide to make your title awesome:
The Formula:
- Start with your brand name.
- Add the Size (if it’s clothes).
- Tell a bit about what makes your product.
- Put Unique in the content.
- Add the item’s name, the style, or the pack count if needed.
Keep It Unique: Make your product name creative and different from what other sellers are using. A cool name can help your product stand out.
No Special Characters: Don’t use fancy symbols or characters like hearts or stars in your title. Could you keep it simple and easy to read?
Add Some Describing Words: Put in words that describe your product well. For instance, if your product is a powder, you can say “Matte Finish” to let customers know it gives a matte look.
Include Primary Keywords: Consider what words customers might type when looking for your product. Try to include at least one primary keyword in your title.
Color Optional: If your product’s color is something people might search for, you can include it in the title. But if there are different colors, you can mention them in the product description instead.
In a nutshell, your product title is like a summary of your product. It starts with your brand, discusses what’s unique, and includes words people might use when searching. Make it exciting and unique to catch the eye of shoppers!
2. Highlight At Least Three Benefits of Product Shelf Description
This part of the product description is like the spotlight, where you showcase the three most important things about your product. Think of it as a chance to tell shoppers why they should pick your product.
Here’s how to make it perfectly;:
Highlight the Best Stuff: Share 3 to 5 key benefits of your product clearly. This is the place to shine and let customers know what makes your product great.
Use Important Keywords: If you didn’t get to use some important words in the title, you can add them here. But don’t overdo it; keep it natural and easy to read.
Make it Simple and Precise: Each bullet point should be short and sweet. There is no need to repeat what the product is; focus on its top features.
Avoid Meaningless Info: Only add things that matter. Stick to essential and helpful details that customers would want to know.
Watch Your Grammar: Make sure your sentences are clear and correct. Avoid mistakes so customers can easily understand the benefits of your product.
This is your chance to highlight why your product is fantastic. Please keep it simple and honest, and make sure it stands out to shoppers.
3. Short Description of Product
The short description of your product is like a short-story that appears either above or below the main product description. It’s your chance to grab customers’ attention and make them trust your product. Here’s how to do it:
Keyword Rich and Appealing: Use words that people might type when searching for your product. Make it exciting and friendly, like you’re conversing with the customer.
Win Customer Trust: Make the customer feel confident about your product. Be honest, use precise language, and avoid any mistakes in spelling or grammar.
Clearly Define Product Features: Describe your product in a short paragraph with 8-10 sentences. Mention what makes your product special and unique.
Simple Language, No Jargon:
- Keep the language easy to understand.
- Use simple words.
- Imagine you’re talking to a friend about your product.
Use Relevant Keywords Naturally: Include important words that buyers might use in their searches. For example, if you’re selling sweaters, mention related terms like “cardigan.” Use keywords in a way that feels natural, not forced.
Minimum 150 Words: Write a description at least 150 words long. This gives you enough space to provide helpful information in a manageable amount of time.
Unique and Not Copied: Don’t copy descriptions from other websites. Make yours stand out. Be unique and original.
Appealing and Useful: Your description should be interesting to read and provide valuable details that customers want.
Avoid Repetition, Be Specific:
- Don’t say the same thing repeatedly.
- Be specific and give clear information.
- Avoid generic or fluffy language.
Show Authority with Tips and Facts: Since you’re helping customers decide to buy, share tips and facts about your product. Be clear and talk like an expert in a friendly way.
Watch Slang Use: Some casual words are okay, but keep it straightforward and authentic. Don’t use slang that might confuse the customer.
Remember, your short description is a friendly conversation with the customer. Make it interesting, trustworthy, and informative to help them feel good about choosing your product.
4. Long and Detailed Description of Product
This part is like your product’s detailed story, where you can go all out! It’s a bit longer—around 250 to 300 words—giving you plenty of room to share everything awesome about your product.
Here’s the scoop in simple terms:
Keep It Just Right: Write a paragraph or a list, but don’t go overboard. Keep it between 250 to 300 words.
Shout Out the Benefits: List down all the cool things your product does. Think of it as showing off your product’s superpowers!
Mix in Synonyms: Use different words that mean the same thing. It’s like adding a bit of variety to make your description interesting.
Add a Keyword or Two: Slip in 1 or 2 important words, but make sure it sounds natural. You don’t want it to sound weird.
Easy to Read: Don’t make it hard to read. Keep it smooth, like chatting with a friend.
No Oopsies—Check Grammar: Watch out for spelling and grammar. We want it to be perfect!
Bullet Points Rock: Use bullet points to break it down. It makes things easy to read and understand.
Facts and Figures for Expert Vibes: Throw in some cool facts and numbers to show you really know your stuff. It’s like being an expert!
4. Use High-Quality Visuals
Make sure your product looks super good by using clear and professional pictures in your listing. Here’s the lowdown on making your product pop:
Use Top-Notch Pictures: Put up four perfect, clear pictures of your product. These should look professional and show your product in the best way.
Recommended Size is 1000×1000 Pixels: Make sure your images are big enough. A good size is at least 1000×1000 pixels so that customers can see all the details.
White Background for a Clean Look: Your pictures should have a clean, white background. It makes your product stand out. Imagine your product is the star, and the location is like a spotlight.
Follow Walmart’s Rules for Colors: Stick to Walmart’s color rules. The background should be white with RGB values of 255, 255, and 255. It’s like making sure the color is just right.
Keep Files Light: Make sure your picture files are manageable. Keep them under 5MB. It helps your page load faster, so customers can see your awesome product without waiting.
So, to sum it up, use awesome pictures that show off your product best. Keep the background clean and white, follow Walmart’s color rules, and make sure your picture files aren’t too heavy.
5. Set the Right Price for Success
To make sure customers love your deals and boost your chances of winning the Buy Box, your pricing game needs to be on point. It’s like being in a friendly race with other sellers. Here’s how to make sure your prices are just correct:
Check the Pricing Opportunities Dashboard: Visit the Pricing Opportunities dashboard in the Seller Center. It’s like a secret weapon that tells you which pricing strategies work best. This helps you fine-tune your prices for maximum impact.
Automate with Inventory Management Software: Reviewing and updating every item in your store can be a time-drainer. That’s where inventory management software with Automated Repricing comes to the rescue. It’s like having a helpful assistant that automatically adjusts your prices.
5.1. Know Your Position with Inventory Reports
Download Your Inventory Report: Frequently download your inventory report—it’s like your playbook. This report helps you understand where you stand compared to the competition.
Compare Prices with Buy Box Winners: Check how your prices stack up against the sellers winning the Buy Box (your competition). Think of it as a scoreboard—your goal is to be competitive and offer the best value.
Strategize for Better Performance: Use the data from your inventory report to plan your moves. If your prices are in the sweet spot, it’s like having a winning strategy to outshine the competition.
6. Get Positive Product Reviews
Lastly, getting positive reviews from customers is like having a bunch of happy stars for your product. These stars not only build trust but also boost your product’s ranking. Here’s how to make sure you’re getting those shining stars:
Ask for Reviews: Ask your customers to share their thoughts on your product. Happy customers are usually willing to leave positive reviews, and it helps others know your product is awesome.
Address Concerns: If a customer isn’t happy, contact them to understand and solve the problem. Turning a not-so-happy customer into a happy one can make a big difference.
Be Punctual with Deliveries: Make sure your product reaches your customers on time or, even better, earlier than expected. Late deliveries can lead to unhappy customers and negative reviews.
Tip: Join Walmart’s Customer Spark Community—it’s like a group of shoppers who share their opinions. Participate in surveys and reviews to elevate the shopping experience.
Wrapping Up
As more and more sellers join Walmart, it’s vital to stay ahead. Using the best Walmart SEO tricks can make your products stand out, attracting more buyers.
Improving your rankings on Walmart is like turning on a spotlight for your products. It helps people see them more, and that means more sales!
For more help, you can explore eMarspro to take your products to other places too like Amazon and eBay. Want to know more? Just contact us, and our Walmart selling experts will assist you within the shortest period.
You can also check our blogs for valuable tips to grow your online store.
