With over 2 million active sellers and 2.72 billion unique monthly visitors, Amazon offers a fantastic opportunity for people who want to sell their products globally.
Amazon Seller Central is one of the first things you must understand before selling on the platform.
However, understanding Amazon Seller Central, its functions, and learning how you can use it is crucial for successful selling on Amazon.
Here’s a look at what you should know about Amazon Seller Central before starting your eCommerce journey on Amazon.
What Is Amazon Seller Central?
Amazon Seller Central is a centralized hub that connects sellers to the interior workings of the Amazon marketplace. It enables Amazon account managers and sellers to effortlessly add and manage products, devise shipment strategies, manage customer inquiries and returns, execute advertising campaigns, and manage store operations overall.
By providing a comprehensive web interface, Amazon aims to simplify the management of seller businesses with this intricate dashboard.
Regardless of the business model you choose—arbitrage, private label, wholesale FBA, or drop shipping the Seller Central interface will serve as your launching pad for your Amazon business.
Who Can Create a Seller Account on Amazon
Amazon Seller Central is open to practically anyone interested in selling on the platform. All you need are some basic requirements:
Valid ID Documents: Make sure you have your ID documents in order.
Email Address: You’ll need a working email address for communication.
Credit Card: Have a credit card ready for verification purposes.
Active Bank Account: You’ll need a bank account to receive payments.
Now, let’s see who can benefit from Seller Central:
Private Label Brands: If you own your brand or manufacture products, Amazon provides a ready-made platform. You can personalize your customers’ shopping experience using tools like Brand Registry and A+ Content.
Retailers: Retailers can quickly expand their reach by listing products on Amazon. You can start selling globally right from your office desk.
Individuals: You don’t need to be a big brand. Even if you’re just an individual with a limited budget, you can join in. Sell wholesale items, do dropshipping, or even clear out your attic by selling random stuff. Amazon welcomes all kinds of sellers!
How to Set Up An Amazon Seller Central Account?
Getting started with Amazon Seller Central involves several steps to set up your seller account and start selling on Amazon’s platform.
Here’s a step-by-step guide to help you get started:
1. Create an Amazon Seller Account
Go to the Amazon Seller Central website (sellercentral.amazon.com).
Click on “Sign Up” to create a new seller account.
Enter your name and email address and choose a password.
2. Choose Your Seller Account Type
2.1- Individual Selling Plan
The individual selling plan is tailored for sellers who prefer a subscription-free approach. It’s an ideal choice for newcomers to Amazon or those with modest sales volumes. With this plan, you’re only charged $0.99 for each product sold, making it a cost-effective option for those embarking on their selling journey.
2.3- Professional Selling Plan
The professional selling plan presents a comprehensive package, including bulk upload capabilities, advanced inventory management tools, Amazon advertising options, and more. These features distinguish it from the individual selling plan, which needs such functionalities. Additionally, the professional plan opens up access to product categories that are unavailable to individual sellers.
To subscribe to the professional selling plan, Amazon charges a monthly fee of $39.99. This pricing structure caters to businesses with established operations or those achieving a respectable sales volume.
3. Complete the Registration
Provide the necessary information, including your business details, contact information, and payment information, and verify your identity as required by Amazon.
4. Set Up Your Seller Profile
- Customize your seller profile by adding a business name, logo, and a brief description.
- Configure your shipping and return policies.
5. Verify Your Identity
Amazon may require additional verification steps, such as providing a phone number or tax information, to ensure your account’s security.
6. Choose a Marketplace
Select the Amazon marketplace(s) where you want to sell your products. You can choose from various global marketplaces.
7. Add Product Listings
- Use the “Add a Product” tool to create product listings.
- You can list products already on Amazon or create new listings for unique items.
- Include product details, pricing, and images.
8. Set Up Your Shipping Preferences
Configure your shipping settings, including shipping rates and delivery times.
If you plan to fulfill orders yourself (Fulfillment by Merchant, FBM), specify your shipping methods and options.
9. Choose Fulfillment Method
- Decide whether you want to fulfill orders yourself (FBM) or use Amazon’s fulfillment services (Fulfillment by Amazon, FBA).
- If you choose FBA, prepare and ship your products to an Amazon fulfillment center.
10. List and Manage Your Inventory
- Monitor your inventory levels and replenish stock as needed.
- Set up automated pricing and restocking rules if desired.
11. Understand Amazon’s Fees
Familiarize yourself with Amazon’s fee structure, including referral fees, fulfillment fees, and subscription fees (for Professional accounts).
12. Start Listing and Selling
- Begin listing your products and making them available for sale on Amazon.
- Monitor incoming orders and fulfill them promptly.
13. Optimize Your Listings
Continuously optimize your product listings for better visibility by using keywords, high-quality images, and detailed descriptions.
14. Monitor Your Performance
- Keep an eye on your seller performance metrics, including customer feedback and return rates.
- Address any performance issues promptly to maintain a good seller reputation.
15. Access Seller Central Resources
Explore the various tools and resources available within Amazon Seller Central to help you manage and grow your business effectively.
By following these steps, you’ll be well on your way to getting started with Amazon Seller Central and launching your eCommerce business on Amazon’s platform.
Amazon Seller Central Mobile App
Using Amazon Seller Central on your mobile device is a convenient way to stay on top of your seller account and engage with customers. To get started, simply download the Amazon Seller app to your smartphone. It’s free and offers many of the same features as the desktop version, just organized for mobile use.
With the seller app, you can:
Stay Informed: Receive real-time notifications and crucial updates about messages, orders, and the health of your account.
Capture Product Images: Use your mobile device to take product pictures, edit them, and save them right from your phone.
Manage Orders and Inventory: Easily handle orders, monitor inventory levels, and manage shipments and advertising campaigns.
Track Sales: Keep tabs on your sales performance and conduct business analysis while on the go.
Customer Interaction: Respond to customer queries and address any complaints or concerns promptly.
Access Seller Support: Connect with Seller Support whenever you need assistance or have questions.
With the Amazon Seller app, you have a powerful tool in the palm of your hand, allowing you to efficiently manage your Amazon business from anywhere, at any time.
How Does Amazon Seller Central Help Sellers?
Amazon Seller Central offers a bundle of benefits to individuals and businesses looking to sell their products on Amazon’s marketplace. Such as;
Easy Product Listing and Management
Seller Central provides a user-friendly interface for creating and managing product listings. You can easily list new products or modify existing ones, including product details, pricing, and images.
Order Management
Seller Central allows you to efficiently process and fulfill customer orders. You can view and manage orders, print shipping labels, and track shipments.
Inventory Management
Keep track of your inventory levels and set up automated rules to restock products when they run low.
Customer Service
Communicate directly with customers through the Amazon Buyer-Seller Messaging Service to address inquiries and resolve issues.
Handle returns and refunds efficiently through Seller Central, ensuring a positive customer experience.
Performance Metrics
Access performance metrics and analytics to track your seller account’s health and sales performance.
Use these insights to identify areas for improvement and optimize your selling strategy.
Payment Processing
Amazon handles payment processing, making it easy for you to receive payments from customers.
Payments are disbursed to your designated bank account on a regular schedule.
Brand Protection
Enroll in programs like Amazon Brand Registry to protect your brand and intellectual property from unauthorized sellers and counterfeit products.
Seller Support and Resources
Access educational resources, articles, and tutorials within Seller Central to enhance your selling skills.
Get assistance from Amazon’s Seller Support team for account-related issues.
Amazon Seller Central offers a comprehensive suite of tools and services to help you manage your eCommerce business effectively, reach a broader audience, and tap into the vast potential of the Amazon marketplace.
What eMarspro Do for Amazon Sellers?
eMarspro, a leading Amazon account management agency, excels at Amazon seller account setup and maintenance. We ensure your account runs smoothly, prevent suspensions, and expertly manage all aspects of Amazon selling operations, providing comprehensive support and expertise.
Conclusion
Amazon Seller Central is your gateway to the enormous potential of the global market. Whether you are a seasoned seller or just starting out in eCommerce, understanding and effectively utilizing Seller Central is essential to your success.
Remember that Amazon success requires time and effort, so be patient and persistent. Continue to refine your strategy, monitor your performance metrics, and adapt to the ever-changing eCommerce environment. With commitment and a well-managed Amazon Seller Central account, you can take advantage of Amazon’s remarkable global selling opportunities.
