5 Trends eCommerce Sellers Need to Know for 2023

There are multiple eCommerce trends to look out for in the upcoming year. With technology under constant development, a great deal of improvement has been made to ensure smoother customer journeys and superior brand experience. Voice shopping, AR/VR, multichannel customer support, increased mobile shopping tools, and headless eCommerce are all trends that benefit both the customer and the company. Identify where your most engaged audiences are and set up shop there.

Omnichannel Selling:

Omnichannel selling is all the rage currently and would truly see quite a growth in 2023. If you are still wondering whether you should diversify from your current strategy- then here are some statistics that can help you reevaluate your approach.

46.7% of all online searches are sourced from Amazon, eBay, and Etsy. 51% of units sold on Amazon derive from third-party sellers. On the other hand, Amazon has increased a share of 37% on its online spending. Similarly, 37% of users have indicated the usage of social media to research products as well as brands.

 Consumers are purchasing from different online sellers which include branded stores, Amazon, eBay, and your social media marketplaces. This eCommerce solution would be inevitable in 2023 as eCommerce companies would keep growing and would have to get their customers from different sources as one channel would just not suffice.

This is the nature of omnichannel shopping, and it requires a targeted approach that refines and segments an audience in order to reach them on the platforms they use rather than relying on a one-note campaign with limited reach.

Voice Shopping:

Voice shopping is gradually becoming mainstream for next-generation online buyers. Researchers say more than 50% of all searches will be voice-driven by 2023. Big shots like Amazon, Alibaba, Walmart, and other giant companies have already introduced voice shopping in their online grocery. According to OC&C Strategy Consultants, voice searching is predicted to hit $40 Billion in the U.S. by 2023.

Voice shopping will make the purchasing process smoother. Users can search, analyze, compare, and buy products by providing a verbal description. These facts and statistics have proved that the number of voice shoppers will dramatically increase in the coming years. Voice Shopping is a synonym for convenience for customers who are always on the run.

The eCommerce industry in 2023 is surely going to see quite a rise in voice shopping. Online sellers are encouraged to consider this particular trend to seek customers’ comfort. If you haven’t tried it yet, 2023 may just be the perfect year for you to hop on the bandwagon.

Headless commerce:

When it comes to eCommerce business in 2023 and the trends that will continue to dominate it, headless commerce is definitely a solution that will allow your eCommerce platform to be different from the layer presenting the front end.

When you add content marketing and SEO to this whole package, this particular trend would prove to be a winner for you. As per a popular eCommerce architect, headless commerce allows a lot more control over the content and in ensuring a smooth customer journey until the checkout process.  Why do we highly recommend opting for this eCommerce trend in 2023?  Because you get the best of technology, design, creative control, and customer retention.

Headless eCommerce is growing in popularity among business owners as it makes tasks easier. It de-couples the front end and back end of your eCommerce platform. Suppose a customer clicks on Buy Now, immediately the store gets a call to retrieve information from the backend. This is the general process of traditional eCommerce.

Headless eCommerce will make the transaction faster by using API to retrieve the information. Online merchants have a good number of advantages for using Headless eCommerce such as:

•  Modern technology to create a faster and more catchy website
• Ownership of site structure
• Apply a successful marketing campaign without harming the backend eCommerce operation
• Less cost for customer acquisition and retention
• Higher conversion rate compared to traditional websites and eCommerce platforms.

Augmented and Virtual Reality/ Artificial Intelligence:

Broadly, AI means making technology understand repetitive human behavior. Earlier, product recommendations were manual and prone to errors. Now, they are automated and smarter, as AI can make suggestions on the basis of a customer’s search history, purchase history, gender, demography, etc.

Experts say that we have only slightly tapped into AI’s potential to enhance the online shopping experience. Ordering products online makes the shopping process effortless and wholesome. You can browse variations of a product, compare its pricing and features, read customer reviews, and then make an informed decision, all from the comfort of your home.

 Speedy deliveries ensure that we don’t have to wait long to receive our beloved products. However, one downside of online shopping is that there’s always a gap between the consumer’s visualization of a product, and how it actually fits into their lives.

Virtual and Augmented reality can bridge this gap. Virtual reality gives you a 360-degree view of a place, whereas augmented reality helps you place computerized graphics on real-life objects so that you can get a clear picture of how they will look in the real world. This means VR can give customers a virtual tour of how a product actually looks, and AR can provide them with a more accurate idea of whether or not it meets their expectations.

Mobile Shopping is still on the rise

Mobile eCommerce offers a remarkable advantage- the ability to shop from anywhere. In the US, 4 out of 5 customers are online shoppers, and more than half of them use their smartphones to make purchases. In Europe, 55% of consumers are shopping from their mobiles.

eCommerce businesses are doing their best to improve customers’ experience of shopping in their stores while using their mobile devices. They’re offering a slew of payment options to customers, from credit/debit cards to e-wallets, Amazon Pay, etc. Experts believe that offering a multitude of mobile payment integrations is a big step towards a better mobile shopping experience.

Mobile shopping will become the dominant eCommerce platform in the near future. We’ve already seen the impact on local SEO and businesses. As smartphones become smarter, and more of the population gains access and greater comfort with them, they will outpace PCs within just a few years.

There are several advantages to prioritizing mobile availability. First of all, it helps with both local and on-page SEO since, beginning in June of 2020, Google began to prioritize mobile-first indexing when evaluating web pages. Mobile devices also have lower rates of shopping cart abandonment and higher click-through rates. In order to ride this trend to success, you should make sure that your mobile pages load fast, have a clean, user-friendly interface, and that they’re secure.