As we enter the new year, it’s crucial to stay ahead by understanding the changes Amazon made to its referral and Fulfillment by Amazon (FBA) fees in 2025.
Amazon’s unwavering commitment to seller success is evident in its continuous platform evolution, as seen in its fee adjustments last year.
The good news is that Amazon has not changed or increased US referral and fulfillment by Amazon (FBA) fees for 2025. Even more promising, specific fees are set to decrease, offering a financial reprieve and enhancing profitability for sellers this year.
As your trusted full-service Amazon agency, we’re here to guide you through these updates to stay aware of the latest changes on Amazon Marketplace.
Let’s dive into the details;
Key Developments from 2024
Amazon’s fee changes in 2024 were designed to help sellers save money and improve efficiency. Notably, reducing fulfillment fees for low-cost products like phone cases and socks encouraged sellers to offer more budget-friendly options while maintaining profitability.
Another improvement was the reduction in referral fees for affordable clothing items. Amazon lowered the percentage it took from your sale, making it easier for sellers to compete on price while still turning a profit.
Amazon also restructured its fees by splitting them into inbound (the cost of sending inventory to Amazon’s warehouses) and outbound (the cost of fulfilling customer orders). This allowed sellers to optimize their shipping and inventory strategies, giving them more control over their expenses.
These updates saved sellers money, improved operational efficiency, and sped up Prime deliveries. On average, sellers saved about $0.05 per unit, which may not sound like much, but it added significant savings for high-volume sellers.
These changes empowered independent sellers to grow their businesses and achieve record-breaking sales in 2024, instilling a sense of financial security and optimism for the future.
About US Referral and FBA Fees for 2025
Amazon understands that frequent changes to fees can create challenges for sellers, often forcing them to adjust strategies and budgets on short notice. That’s why, in 2025, Amazon is taking a more stable and simplified approach to its fee structure.
Instead of increasing referral or Fulfillment by Amazon (FBA) fees—despite inflationary pressures and rising investments in employee compensation—Amazon has chosen to maintain current rates. This decision reflects Amazon’s commitment to keeping costs predictable for sellers, providing a sense of reassurance and confidence in long-term planning.
Furthermore, Amazon plans to lower specific fees in certain categories to encourage sellers to expand their product offerings. For example, fees for heavy or bulky items, like home furniture or gym equipment, may be reduced. This will make it more feasible for sellers to enter those categories without worrying about high fulfillment costs.
Amazon is also introducing new benefits designed to help sellers diversify their inventories. By stabilizing fees and offering these advantages, Amazon is creating a seller-friendly environment in 2025 where sellers can focus less on costs and more on leveraging innovations, like improved analytics tools or enhanced Prime delivery speeds, to grow their businesses.
Upcoming Fee Changes for 2025
Amazon is rolling out several key fee changes in 2025, providing sellers more opportunities to save money and grow their businesses. Effective January 15, 2025, these changes focus on lowering costs for large products, incentivizing new product listings, and enhancing programs that benefit new and established sellers. Here’s a detailed breakdown:
1. Lower Fees for Large Products
Amazon is reducing inbound placement service fees for large and bulky items. This is a game-changer for sellers managing products like furniture, gym equipment, or oversized home appliances. Starting January 15, 2025, sellers who minimize splits can save an average of $0.58 per unit on shipments.
For example, if you sell treadmills or office chairs, you often face higher fees due to their size and weight. With this reduction, a seller shipping 1,000 large units could save approximately $580 per shipment. This makes selling bulky items on Amazon more profitable and encourages more sellers to enter this category.
2. Incentives for New Listings
Amazon is also making it easier to introduce new products to the marketplace. Between December 1, 2024, and March 31, 2025, sellers who list new products under a new parent ASIN will benefit from waived inbound placement service fees for the first 100 units of each new product.
For instance, if you’re a seller launching a new line of kitchen gadgets, such as a smart blender or a premium knife set, Amazon will cover the inbound fees for the first 100 units of each product. This means you can test the market for new items without worrying about upfront logistics costs, making experimenting and expanding your catalog easier.
3. Enhanced Seller Incentives
Starting January 15, 2025, Amazon is also enhancing its New Seller Incentives and FBA New Selection programs. These updates include additional fee discounts for high-demand products, such as everyday essentials, or from popular but underrepresented brands.
For example, if you’re a new seller offering eco-friendly cleaning products or baby essentials, you may qualify for reduced fees. This can help you compete in competitive categories, giving new and seasoned sellers a better opportunity to cater to customer needs while keeping costs low.
These upcoming fee changes reflect Amazon’s commitment to supporting sellers by reducing costs and offering business growth incentives. Whether you’re a seasoned seller of large items or an entrepreneur launching a new product, these adjustments will make 2025 full of exciting opportunities, instilling a sense of motivation and anticipation.
Amazon Commitments with the Sellers
Amazon remains committed to empowering sellers by investing in tools and services that simplify fee management and enhance the overall Fulfillment by Amazon (FBA) experience. These efforts are designed to help sellers streamline their operations, gain better visibility and control over their costs, and ensure long-term success on the platform.
One area of focus is the development of advanced analytics tools. Amazon is improving cost breakdown dashboards that provide sellers with a clear view of their expenses, such as referral fees, fulfillment fees, and storage costs. These insights can empower sellers to make informed pricing, inventory management, and product selection decisions.
Additionally, Amazon is enhancing automation features within the FBA system to reduce the time and effort required for fee-related tasks. For example, sellers can expect improved tools for calculating inbound shipping costs, managing inventory placement, and minimizing split shipments. These updates lower operational complexities and help sellers avoid unnecessary fees.
Another exciting investment area is Amazon’s commitment to improving its FBA New Selection Program and seller incentives. By refining these initiatives, Amazon aims to encourage sellers to expand their product catalogs and explore new categories while benefiting from reduced fees and other perks.
Amazon’s commitments underscore its dedication to creating a seller-friendly ecosystem. By continually improving tools and services, Amazon ensures sellers can focus less on navigating complex fee structures and more on growing their businesses. These investments will provide a more transparent, efficient, and profitable selling experience in 2025 and beyond.
eMarspro Insights: Navigating Amazon’s 2025 Fee Updates
Amazon’s decision to maintain current referral and FBA fees without introducing new types is a welcome move, especially given inflationary pressures and rising operational costs. This stability, combined with significant investments in regionalizing the fulfillment network, improving placement forecasting, and achieving faster Prime shipping speeds, reflects Amazon’s intent to enhance customer satisfaction and support seller growth. Fee reductions for bulky items and waivers for new ASINs under the FBA New Selection Program are positive steps to incentivize innovation and product expansion.
However, we also recognize that these benefits may not evenly impact all sellers. Smaller sellers with tighter margins and those outside specific product categories may find limited relief. While enhanced tools like fee calculators and cost-effective shipping recommendations aim to simplify operations, their actual value will depend on their accessibility and ease of implementation.
We believe these updates signal Amazon’s intent to balance cost management with seller support. However, further targeted incentives and transparent communication are crucial to address diverse sellers’ long-term challenges.
What We Are Doing in 2025 for Amazon Sellers
At eMarspro, we are still here to elevate your brand’s value and ensure your success in the highly competitive Amazon marketplace in 2025.
Through our specialized Amazon Seller Central consulting services, we help you overcome the challenges of the ever-evolving eCommerce industry.
From navigating the latest fee adjustments to optimizing your FBA strategy, we focus on maximizing operational efficiency and profitability.
Our tailored strategies, whether launching new products on Amazon, streamlining operations or leveraging seller incentives, are designed to drive growth.
With our deep understanding of Amazon seller account management and marketing, we stay ahead of the competition, capitalize on new opportunities, and achieve long-term success on Amazon.
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FAQs About US Referral and FBA Fees for 2025
What are the key changes to FBA fees in 2025?
Amazon is introducing several fee changes for 2025, including lower inbound placement service fees for large, bulky items. Sellers can save an average of $0.58 per unit on such products if shipments are consolidated effectively. Additionally, incentives for new listings allow sellers to waive fees for the first 100 units of new products. Amazon also enhances its FBA New Selection and New Seller Incentives programs to provide discounts for high-demand and underrepresented product categories. These updates aim to reduce costs, streamline operations, and help sellers grow their businesses.
Will Amazon increase referral or FBA fees in 2025?
No, Amazon has announced that it will not increase referral or Fulfillment by Amazon (FBA) fees in 2025 despite inflationary pressures and rising investments in employee compensation. Instead, Amazon focuses on stabilizing fees and introducing cost-saving measures, such as reductions for bulky item shipments and fee waivers for new product listings.
How will fee reductions for bulky items benefit sellers?
Starting January 15, 2025, Amazon will reduce inbound placement service fees for bulky items by an average of $0.58 per unit. This mainly benefits sellers handling furniture, gym equipment, or home appliances. For example, a seller shipping 1,000 large units could save approximately $580 per shipment. This reduction encourages sellers to offer more oversized items while staying competitive and maintaining profitability in categories with higher shipping costs.
What incentives are available for launching new products in 2025?
Amazon’s FBA New Selection Program offers fee waivers for the first 100 units of new products listed between December 1, 2024, and March 31, 2025. This means sellers can introduce new products without incurring inbound placement service fees. For instance, if you’re testing a new product line, such as eco-friendly gadgets or home decor, Amazon will cover the logistics costs for the initial batch, helping you reduce risk and explore market potential.
How does Amazon’s fee structure support small and new sellers?
Amazon provides programs like New Seller Incentives and the FBA New Selection Program to help small and new sellers manage costs. These programs include fee discounts for launching new products and incentives for offering in-demand items. By keeping fees stable and introducing targeted benefits, Amazon enables new sellers to enter the marketplace with less financial burden while encouraging long-term growth and diversity in product offerings.
Are there any changes for sellers offering everyday essentials?
Amazon will enhance incentives for everyday essentials in 2025. Products with high customer demand, such as household items, baby products, or personal care items, may qualify for fee discounts. This adjustment benefits sellers by reducing operational costs in competitive categories while ensuring customers can access essential products at affordable prices. These incentives also support underrepresented brands, helping them reach a wider audience.
How can sellers save on fees by minimizing split shipments?
Amazon encourages sellers to minimize split shipments to reduce inbound placement service fees, especially for bulky items. By consolidating shipments and optimizing inventory placement, sellers can lower logistics costs. For example, sending 500 units in a single shipment to one warehouse is more cost-effective than splitting the inventory across multiple locations. Amazon’s updated fee structure rewards such efficient practices, making it easier for sellers to save and streamline their operations.
What tools are available to help sellers understand their fees?
Amazon is enhancing its analytics tools to provide greater transparency in fee management. Sellers will have access to dashboards that break down referral fees, FBA fees, and storage costs, offering a clear view of their expenses. For example, these tools can show which products generate the highest profits or incur the most costs, enabling sellers to make informed decisions about pricing, inventory, and product selection.
Are there any benefits for underrepresented brands in 2025?
Amazon focuses on supporting underrepresented brands in 2025 by offering targeted incentives through programs like the FBA New Selection Program. These benefits include fee discounts for high-demand items from smaller or lesser-known brands, helping them compete with larger sellers. For example, a new brand offering organic skincare products may qualify for reduced fees, allowing it to reach more customers while maintaining profitability.
How do these changes impact Prime delivery speeds?
The 2025 fee adjustments indirectly support faster Prime delivery by encouraging efficient inventory management and reduced split shipments. By lowering costs for large items and optimizing inbound placement services, Amazon ensures that products are stored closer to customers. It reduces shipping times and enhances the Prime delivery experience, benefiting sellers and customers while maintaining Amazon’s reputation for fast, reliable service.
