If you’re an Amazon seller navigating a vast fulfillment system, you’re familiar with the pain points, like misplaced inventory, delayed returns, and fulfillment errors that can quickly impact customer satisfaction and your bottom line. With over 600 million products on Amazon, managing every item in the warehouse was once a logistical nightmare.—until Amazon introduced LPNs […]
Amazon and TikTok are teaming up just in time for the biggest shopping days of the year—Black Friday on November 29 and Cyber Monday right after. This November, TikTok users will be able to buy Amazon products without ever leaving the app. You’ll see real-time prices, get Prime delivery times, and experience Amazon’s easy checkout, […]
With the holiday season fast approaching, eMarspro is back to guide Amazon sellers through the perils of Q4 and ensure they make the most of it. This peak season runs from October to December when Amazon business ventures seek to reap big during the festive season. Q4 can be very profitable but requires good planning […]
If you’re venturing into selling on Amazon, you have many promotional tools to boost your sales and increase conversion rates. Among these tools are Lightning Deals, promotions, and coupons. In this guide, we’ll explore each option, highlight their differences, and offer practical tips to make the most of them. Understanding Amazon Lightning Deals Amazon Lightning […]
In 2024, Amazon accounted for a staggering 45% of all U.S. e-commerce sales, making it a critical platform for businesses aiming to reach a broad audience. However, merely listing your products on Amazon isn’t enough. Your products must rank highly in search results to capitalize on this opportunity. So, how do you ensure your products […]
Amazon is the third-largest advertising platform, offering over a million sellers a powerful avenue to promote their products and brands to shoppers on and off the site. Understanding your Advertising Cost of Sale (ACoS) is crucial for businesses planning to leverage Amazon’s advertising capabilities. ACoS quantifies the ratio of advertising cost to sales revenue, essentially […]
Amazon offers a fantastic platform to showcase your products to a vast audience. With over 310 million active users, it presents a unique opportunity to connect with potential buyers. However, selecting the right keywords is crucial to reach these leads effectively. In this guide, we’ll share eight essential tips to help you optimize your Amazon […]
As the preference for online shopping grows, advertisers must seize the opportunity to engage with a vast audience of eager buyers. With nearly 75% of shoppers beginning their product searches on Amazon, sellers and brands must master Amazon’s advertising tools to reach these potential customers. In 2023, Amazon’s advertising revenue is expected to surpass $39 […]
Email marketing is a highly effective tool for driving sales and gathering reviews. However, mastering email marketing as an Amazon seller can be challenging due to Amazon’s strict communication policies with shoppers. To help you navigate these challenges, we’ve compiled five top email marketing strategies for Amazon sellers.: Automate Review Requests with Email Marketing Software […]
Advertisers are expected to spend $30 billion on Amazon’s platform by the end of 2024. With Amazon’s extensive reach and advertising opportunities, businesses can effectively showcase their products to interested leads. However, monitoring your Advertising Cost of Sales (ACoS) is crucial when running sponsored ads. Table of Contents What is Amazon ACoS? Amazon ACoS (Advertising […]
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