If you want to boost your eCommerce sales, connect with more customers, and maintain a steady business rhythm, Amazon Global Selling is the answer. This program is a game-changer for businesses of all sizes, providing a clear path to global expansion.
Joining Amazon Global Selling opens doors to a massive network of over 200 million paid Prime members worldwide and connects you with millions of active customer accounts globally. With access to over 200 countries, your business can reach new heights. Plus, thanks to Amazon’s expert guidance at every step, you’ll enjoy strong support in warehousing, shipping, and returns.
However, stepping into international markets on Amazon requires careful thought. In this guide, we’ll simplify the details of Amazon Global Selling, breaking down everything you need to know for a successful global expansion. Let’s start this journey together, discovering the endless possibilities that Amazon Global Selling offers to your business.
Regions and Marketplaces Where Amazon Allows You to Sell Globally
Regardless of your physical business location, with 16 online stores worldwide, Amazon provides a gateway to international expansion, enabling you to showcase your brand and products to millions of customers across diverse regions.
Here are the regions and marketplaces where Amazon operates:
Europe
Amazon.co.uk: Setting up shop in the vibrant United Kingdom marketplace.
Amazon.de: Dive into the heart of Europe with Amazon’s German marketplace, connecting with tech-savvy consumers and enthusiasts.
Amazon.fr: Introduce your brand to the fashion-forward and culturally rich French market.
Amazon.it: Venture into the stylish Italian marketplace, where a passion for craftsmanship and design awaits.
Amazon.es: Tap into the Spanish market’s love for innovation and discovery through the Amazon.es platform.
Amazon.nl: Explore the Dutch market, known for its tech-savvy consumers.
Asia-Pacific
Amazon.co.jp: Gain access to the tech-savvy and trendsetting Japanese market.
Amazon.in: Unleash your products in the diverse and growing Indian market.
Amazon.com.au: Explore the vastness of the Australian market, known for its adventurous consumers, with Amazon.com.au.
Amazon.sg: Establish your presence in the bustling Singaporean market, a gateway to the Southeast Asian region.
Middle East
Amazon.ae: Position your brand in the heart of the Middle East, reaching consumers in the United Arab Emirates.
Amazon.com.tr: Bridge the gap between Europe and Asia by joining the Turkish marketplace.
Americas
Amazon.com: Seize the opportunity to connect with one of the largest consumer bases globally through the U.S. marketplace.
Amazon.ca: Establish a foothold in the Canadian market, known for its diversity and tech-savvy consumers.
Amazon.com.mx: Tap into the vibrant Mexican market, renowned for its rich culture.
Amazon.com.br: Explore the diverse and rapidly growing Brazilian market.
Registering in these marketplaces grants access to millions of customers and leverages the trust associated with the Amazon brand.
Breaking Language Barriers for Success in Amazon Global Selling
Amazon acknowledges the linguistic challenges and provides solutions to help sellers overcome language barriers.
Let’s understand how language support considerations play a role in selling globally on Amazon.
The Importance of Local Language Proficiency
Entering a new Amazon marketplace demands proficiency in the local language for adequate customer support and a deep understanding of the market. Language plays a pivotal role in tailoring your products, marketing, and packaging to meet your new customers’ specific needs and preferences.
Modifying your products or adjusting your marketing strategies may be required to resonate with the cultural and linguistic nuances of the target market. This adaptability is crucial for successfully connecting with customers in a meaningful way.
Amazon’s Language Support Tools
Mastering every language in every marketplace is optional for global success. Amazon’s Seller Central Language Switcher allows you to manage your operations in various international marketplaces in English. This familiar interface ensures a smooth transition and facilitates quick learning, making global business operations accessible.
In Europe, managing your business across Amazon’s online stores is streamlined through the European Marketplace account. This feature enables you to seamlessly create and manage product offers in multiple European countries, all from a single seller account interface. This consolidated approach simplifies operations and empowers you to control your offerings effortlessly across different markets.
Customer Support Excellence in the Local Language
When selling on an Amazon marketplace, providing customer support in the local language is a mandatory requirement. For instance, if you’re selling on Amazon.jp or Amazon.es, customer support in Japanese or Spanish is essential. This ensures that customers receive assistance in a language they are comfortable with, fostering trust and satisfaction.
For sellers needing to improve in the local language, Amazon offers the option of having customer support handled through the Fulfillment by Amazon (FBA) program. This alleviates the language barrier and provides a reliable and efficient customer support solution.
What and Where to Sell Internationally on Amazon?
Navigating the global marketplace can seem like a puzzle, but the “4Ps” marketing strategy framework—Product, Price, Placement, and Promotion—provides a clear path. Let’s break down the strategy to understand what and where to sell internationally on Amazon.
1. Product
Before entering a new Amazon marketplace, assess whether your product aligns with the target country’s laws and standards. Consider cultural, climatic, and demographic factors that may influence customer preferences. For instance, a product successful in the U.K. may need adjustments for the United States due to different sizes and patterns.
Analyze your best-selling products in your home marketplace. Identify what makes them successful and evaluate if those factors apply to the new marketplace. Think about cultural nuances, climate differences, and how the product meets the local audience’s needs.
List a broad selection of products across various categories to increase search exposure. This approach allows you to gauge market preferences quickly. You can start with a smaller inventory commitment and adjust based on sales performance.
Utilize local language proficiency for effective marketplace research. Explore Best Sellers, New Arrivals, and Featured Brand selections in your product categories. Read customer reviews to understand competitor strengths and weaknesses.
2. Price
Factors in additional costs when selling internationally include shipping, return shipping, customer support, conversion, translation, and taxes. Whether fulfilling orders yourself or using Fulfillment by Amazon (FBA) will impact these costs. Carefully assess your profitability calculation based on these variables.
3. Placement
Consider growing your business off-Amazon by leveraging services like Multi-Channel Fulfillment. This feature allows you to fulfill orders from other channels, including your website and third-party platforms, using the same inventory pool you use for Amazon.
4. Promotion
Explore Amazon Product Ads as a tool to reach customers beyond the platform. This advertising service seamlessly connects Amazon customers to products on external websites. You can attract customers directly to your website by setting cost-per-click bids and budgets.
Start Selling Through the Amazon Global Selling Program
Setting up your eCommerce business to sell internationally on Amazon is a simple process:
Step into Global Territory: Select Country & Products
Deciding to sell internationally on Amazon involves strategic choices. Begin by selecting the countries where you want to expand your business. Consider potential barriers such as language, taxation, and product safety regulations in each target country.
When it comes to taxes, international transactions can be complex. Knowing local taxation laws and understanding any taxation treaties between your home country and the target market is crucial. Seeking advice from a tax specialist before venturing into international business is highly recommended.
Amazon provides valuable guidance through its dedicated Global Selling page. Here, you’ll find essential information on language services, taxation details, and marketplace requirements for each country. Overcoming language barriers is a significant aspect of selling internationally. This may involve repositioning your products, updating packaging, and optimizing product listings for the native language of your target customers.
Registration & Listing
Registering and listing are the next steps once you’ve selected your target countries and adapted your products for international audiences. Amazon’s Build International Listings tool simplifies this process, allowing you to transfer your existing listings to international accounts.
Utilize the tool’s efficiency by creating product listings in your “source” marketplace and selecting which ones you want to sell in your new target marketplace. This streamlined approach saves time and ensures consistency across your international listings.
Fulfillment Options
Choosing a suitable fulfillment method is crucial for a smooth international selling experience. Amazon provides two options: Fulfillment by Amazon (FBA) and self-fulfillment.
Amazon FBA: This option leverages Amazon’s robust logistics network, offering worry-free international shipping. It’s an excellent choice for those who prefer Amazon to handle the complexities of shipping to foreign countries.
Self-Fulfillment: If you prefer to manage logistics independently, you can opt for self-fulfillment. This gives you more control over the shipping process, but it also comes with added responsibilities.
Orders Rolling In
With your products listed and your chosen fulfillment method in place, you can start receiving orders from your new international customers. As an Amazon FBA merchant, you benefit from 24/7 customer service provided by Amazon in the native language of your customers. However, it’s essential to be prepared to offer additional support to your customers in their language for a personalized and attentive experience.
Getting Paid
Handling different currencies can be challenging when selling globally, but Amazon provides solutions to simplify the process. By using Amazon’s Currency Converter for Sellers (ACCS) and Amazon Seller Wallet, you can accept payments in the customer’s local currency and receive payment in your currency.
While this service has a 4% fee, you can optimize costs by setting up multicurrency bank accounts or individual accounts in the respective countries where you want to sell.
Expand Your Amazon Business Globally With eMarspro
Expanding your Amazon business globally is a strategic move that requires expert guidance. Navigating tax laws, diverse shipping centers, and catering to audiences speaking different languages can be overwhelming. That’s where eMarspro, your trusted eCommerce management agency, steps in with a team of experienced Amazon consultants ready to create winning international expansion strategies, addressing your concerns and maximizing revenue.
How We Assist You?
At eMarspro, we specialize in handling the complexities of international expansion, ensuring a seamless journey for Amazon sellers. Here’s what we deliver:
- Product, pricing, and promotions strategy tailored for global success.
- Customs, VAT, logistics, and compliance planning and implementation, simplifying your operations.
- Customized product listings, storefronts, marketing, and SEO for effective localization.
- Robust measures for brand protection, buy box management, and anti-reseller services.
- Comprehensive performance tracking, reporting, and business intelligence to keep you informed.
- Our exclusive client dashboard monitors your brand and marketing performance in real-time.
Ready to Expand Your Amazon Business?
Don’t let the challenges of international expansion hold you back. Partner with eMarspro, where expertise meets excellence.
Contact us today or call +1-682-472-4939 to talk with one of our Amazon Account management experts.
