Amazon Prime Day 2023 has come and gone, but for savvy FBA (Fulfillment by Amazon) sellers, it’s time to gear up for the next big sales event – the Prime Big Deal Days. This event, which Amazon describes as “a Prime-exclusive shopping event that will begin in Q4,” can dramatically boost traffic and sales for your products. To make the most of this opportunity, preparing your FBA business effectively is crucial.
This article will explore key steps to prepare for the Prime Fall Deal Event 2023.
What is Prime Big Deal Days 2023?
The Amazon Prime Big Deal Days is an exclusive sale event designed especially for Prime members. It occurs in the fall season, just before the holiday shopping rush. Like last year’s Prime Early Access Sale, this event offers Prime members two days of fantastic savings on thousands of products spanning various categories.
When is Prime Big Deal Days 2023?
Amazon has officially announced that Prime Big Deal Days for 2023 will occur on October 10th and 11th. If we look back at last year, the Prime Early Access Sale was held on October 11th and 12th, so this year’s event falls within a similar time frame.
What Does This Event Mean for Amazon Sellers?
Amazon Prime Big Deal Days mean significant opportunities for Amazon sellers. This event can have several positive impacts on their businesses:
Increased Sales: During Prime Days, there is typically a surge in online shopping activity. Amazon sellers can expect a substantial increase in sales as more customers flock to the platform searching for deals and discounts.
Exposure to Prime Members: Prime Big Deal Days are exclusive to Amazon Prime members. Sellers can tap into this vast and loyal customer base, increasing their products’ visibility and attracting potential repeat buyers.
Clearing Out Inventory: Sellers can use this event to clear out excess inventory or promote products that may not have been sold. The increased traffic can help move stagnant stock.
Boosted Rankings: High sales volumes during the event can positively impact a product’s ranking on Amazon. Improved rankings can lead to increased organic visibility and sales beyond the event.
Customer Acquisition: Sellers can acquire new customers during Prime Big Deal Days. Providing excellent service and delivering quality products can lead to long-term customer relationships.
Competitive Advantage: By offering competitive deals and discounts, sellers can stand out in a crowded marketplace and gain an edge over their competitors. Attractive offers can attract more customers to their listings.
Brand Recognition: Prime Big Deal Days offer an opportunity for sellers to increase brand recognition. Shoppers who discover and purchase their products during the event may become loyal customers in the future.
Data Insights: The Prime Big Deal Days data can provide valuable insights into customer preferences, buying patterns, and product performance. Sellers can use this data to refine their strategies for future events and regular sales.
Marketing Opportunities: The event provides a platform for sellers to run marketing campaigns and promotions, which can extend beyond Amazon. Social media and email marketing can be leveraged to drive traffic to Amazon listings.
However, it’s important to note that with the increased opportunity comes heightened competition and the need for careful planning and execution.
How to Prepare Your FBA Business for Prime Big Deal Days?
Provide Money Saving Options
Provide customers with a variety of money-saving options. Consider giving them unique price cuts, package deals, or time-limited offers that catch their eye. Because Prime members are always on the hunt for fantastic bargains, it’s essential to make your offers shine.
For example, if you sell clothes, you offer customers a discount when they buy a pair of jeans and a T-shirt together. Alternatively, you could run a short-term promotion where they get a free scarf with their purchase. These deals make your products more appealing and encourage customers to shop with you.
By offering different ways to save, you attract customers’ attention and make shopping with you more enticing and memorable. It’s all about making your deals stand out and giving shoppers a reason to choose your products.
Order Inventory
Ensure you have enough products in stock for the Prime Deals Day Event. Think ahead and prepare for the higher demand that comes with this special day. To do this, look at your past sales numbers and use Amazon’s tools to help you decide when and how much to reorder.
Imagine you sell toys and know from your sales history that certain toys are popular during the holiday season. To get ready for the Prime Deals Day Event, you would order extra quantities of those toys well in advance. This way, you will always have stock when customers are looking to buy.
In simple terms, ordering inventory means making sure you have enough of what people want to buy during a big event like Prime Deals Day. It’s like ensuring you have enough cookies in the jar when your friends come for a snack.
Create FBM (Fulfillment by Merchant) Offers
Keep extra plans in your pocket if you’re an FBA seller (that’s Fulfillment by Amazon). If you notice your FBA stock getting low, you should be prepared with FBM (Fulfillment by Merchant) offers ready to go. This means you can keep selling even if your FBA inventory runs out.
Let’s say you sell handmade candles on Amazon, and your FBA stock starts running low because they’re selling like hotcakes. Instead of disappointing customers by showing “out of stock,” you can quickly switch to FBM mode. This means you’ll personally pack and ship the candles when orders come in, ensuring your customers can still buy from you even when your FBA inventory is low.
So, creating FBM offers is like having a backup plan to keep your business going smoothly, just in case your main stock runs out during a busy event. It’s like having spare batteries for your flashlight in case the power goes out.
Optimize Your Listings
Make your product pages look their absolute best. Use great pictures, write detailed descriptions, and pick the right words that people use to search for things on Prime Day. This makes your products more accessible to find and more attractive to shoppers.
For example, if you’re selling sneakers. Instead of just saying, “Blue Sneakers,” you’d create a listing with clear photos showing every angle of the sneakers, a description that talks about their comfort and style, and you’d use keywords like “running shoes” or “athletic footwear” that shoppers are likely to use when searching. This way, your sneakers will catch the eye of potential buyers and show up higher in search results.
In simple words, optimizing your listings is like making your online store look super neat, with everything clearly labeled and easy to find. It’s like organizing your bookshelf to quickly grab your favourite book when you want to read it.
Boost Your Marketing Strategy
Supercharge your game plan for promoting your products. You want to make sure that customers see what you’re offering during the Fall Prime Deal Event. Get started early so that when the event arrives, you can grab the attention of a larger audience with some amazing offers.
Think of it like getting ready for a big party. You wouldn’t just wait until the last minute to send out invitations. You’d start early, spread the word, and make sure everyone knows about it. Boosting your marketing strategy is a lot like this. It involves checking and improving your ads on Amazon, running ads outside of Amazon, and using social media platforms like Facebook, Instagram, YouTube, and TikTok to tell people about your awesome deals.
In Summary
As you prepare for the Amazon Prime Fall Deal Event 2023, remember that proper planning and execution can significantly impact your sales and overall business performance. By offering attractive deals, maintaining ample inventory, optimizing your listings, increasing positive reviews, and leveraging marketing strategies, you can position your FBA business for success during this exciting shopping event.
Take advantage of the opportunity to capitalize on increased traffic and sales during the Prime Big Deal Days event. Start your preparations today!
What eMarspro Can Do?
Are you an Amazon seller gearing up for the upcoming Amazon Prime Big Deal Days? Let eMarspro be your trusted partner in preparing for this major sales event.
At eMarspro, we specialize in Amazon seller account management, and our dedicated team of Amazon experts is here to simplify the process for you.
Here’s how we can help you prepare for the Amazon Prime Big Deal Days event:
- We’ll assist you in analyzing your sales data and making informed decisions about stocking up on inventory. Ensuring you have sufficient stock to meet the surge in demand is crucial, and we’ve got you covered.
- Our eCommerce experts will enhance your product listings with top-notch images, detailed descriptions, and the right keywords to improve visibility and attract potential buyers during the event.
- We’ll help you fine-tune your pricing strategy to stay competitive and appealing to deal-hunting shoppers.
- Our team will review and optimize your pay-per-click (PPC) campaigns, run off-Amazon ads, and leverage social media platforms to maximize your brand’s visibility.
- We understand the importance of providing excellent customer service during events. We’ll ensure your team can handle increased inquiries and support requests professionally and promptly.
- Using your sales history and event data, we’ll provide insights to guide your decisions, helping you identify your best-performing products and categories.
- We’ll assist in crafting compelling deals and promotions that stand out to potential buyers, ensuring your products shine during the Prime Big Deal Days event.
- If your FBA inventory runs low, we can help you create FBM (Fulfillment by Merchant) listings as a backup, ensuring uninterrupted sales.
Our Amazon specialists are committed to helping you thrive on the Amazon Marketplace. Get ready to boost your sales, increase your brand’s visibility, and achieve success during this exciting event.
Partner with eMarspro today and get ready to shine on Amazon Prime Big Deal Days 2023!
