Successful business on Amazon is not just about having a quality product—it’s about being discoverable. This is where the importance of Amazon keyword optimization comes into play. As we navigate through 2024, understanding the latest keyword guidelines for Amazon listings is essential for sellers looking to boost visibility, drive traffic, and ultimately increase sales.
In this comprehensive guide, we will explore the latest update on Amazon restricted keywords, strategies, and best practices that can propel your Amazon listing to new heights.
Understanding Amazon Restricted Keyword in 2024
First thing first, Amazon added additional phrases to the banned keyword list in 2024, maintaining its commitment to consumer safety and satisfaction. It may contain health-related words, excessive promises, or any other language that might mislead buyers.
Here is a List of Amazon Restricted Keywords in 2024
- Acquired Immune Deficiency Syndrome
- ADD
- added value
- ADHD
- AIDS
- All Natural
- ALS
- Alzheimers
- Antibacterial
- Anti-bacterial
- antifungal
- Anti-Fungal
- Anti-Microbial
- anxiety
- approved
- Arrive faster
- Attention Deficit Disorder Drug
- Authentic
- Award winning
- bacteria
- best deal
- Best price
- Best seller
- Best selling
- big sale
- biodegradable
- biological contaminants
- bpa free
- brand new
- buy now
- buy with confidence
- Cancer
- Cancroid
- Cataract
- cataract
- certified
- Chlamydia
- closeout
- close-out
- CMV
- compostable
- Concusuion
- Coronavirus
- covid
- COVID-19
- Crabs
- Crystic Fibrosis
- cure
- Cytomegalovirus
- Decomposable
- Degradable
- Dementia
- Depression
- detoxification
- detoxify
- Diabetes
- Diabetic
- Diabetic Neuropathy
- Discounted price
- disease
- diseases
- don’t miss out
- dotoxifying
- eco friendly
- ecofriendly
- eco-friendly
- environmentally friendly
- etc.
- fall sale
- fda
- FDA Approval
- FedEx
- filter
- flawless
- Flu
- free gift
- free shipping
- Free shipping Guaranteed
- fungal
- Fungicide
- Fungicides
- fungus
- gift idea
- Glaucoma
- Gororrhea
- Great as
- Great for
- green
- guarantee
- guaranteed
- Hassle free
- heal
- Hepatitis A
- Hepatitis B
- Hepatitis C
- Herpes
- Herpes Simplex Virus 1
- Herpes Simplex Virus 2
- highest rated
- HIV
- Hodgkins Lymphoma
- home compostable
- hot item
- HPV
- HSV1
- HSV2
- huge sale
- Human Immunodeficiency Virus
- Human Papiloma Virus
- imported from
- indian
- inflammation
- Influenza
- Kidney Disease
- Lasting quality
- LGV
- limited time offer
- Liver disease
- Lupus
- Lymphogranuloma Venereum
- Lymphoma
- Made in
- mail rebate
- make excellent
- makes awesome
- makes great
- makes perfect
- makes spectacular
- makes the best
- makes wonderful
- marine degradable
- massive sale
- Meningitis
- mildew
- money back guarantee
- Mono
- Mononucleosis
- Mould
- Mould resistant
- Mould spores
- Multiple Sclerosis
- multiple sclerosis
- Muscular Dystrophy
- Mycoplasma Genitalium
- Nano Silver
- native american
- natural
- newest version
- NGU
- Non toxic
- noncorrosive
- Nongonococcal Urethritis
- Non-toxi
- non-toxic
- now together
- On sale
- over- stock
- overstock
- parasitic
- Parkinson
- Parkinsons
- parkinsons
- patented
- peal
- Pelvic Inflammatory Disease
- Perfect for
- Perfect gift
- pesticide
- pesticides
- PID
- platinum
- plus free
- Professional quality
- proven
- Public lice
- quality
- Ready to ship
- recommended by
- remedies
- remedy
- Retail box
- SAD
- sad
- sanitize
- sanitizes
- Satisfaction
- Save $
- Save cash
- Save money
- scabies
- Seasonal Affective Disorder
- seen on tv
- Ships faster
- shop with confidence
- Special offer
- Special promo
- spring sale
- Stroke
- stroke
- summer sale
- super sale
- supplies won’t last
- TBIs
- tbis
- tested
- tested
- The Clap
- the clap
- Top notch
- top quality
- top rated
- top selling
- toxic
- toxin
- toxins
- Traumatic Brain Injuries
- treat
- treatment
- Trich
- trichomoniasis
- tricht
- Tumor
- unbeatable price
- UPS
- Used
- validated
- viral
- virus
- viruses
- weight loss
- wholesale price
- winter sale
- Within hours
- worlds best
- 100% natural
- 100% quality guaranteed
While optimizing your Amazon listing with strategic keywords is essential, it’s equally important to be aware of and adhere to Amazon’s guidelines on restricted keywords. Using these keywords in your listing content can lead to your product being flagged or even suspended on Amazon.
Best Practices for Amazon Keyword Optimization
Thorough Keyword Research
The foundation of a successful Amazon keyword strategy is thorough research. Despite its seeming simplicity, Amazon’s search box may be a goldmine for finding relevant terms. Entering a product category or a similar term will trigger the autocomplete recommendations to appear. You may gain insight into popular themes from these suggestions, which are based on real user searches.
Also, make use of tools that are specifically designed for researching keywords. Tools like Jungle Scout, MerchantWords, and Helium 10 can provide detailed statistics about search volumes, rivals, and related keywords. To find out which keywords your competitors are using to drive visitors to their lucrative niche products, it’s a good idea to look at their listings.
Prioritize Relevant Long-Tail Keywords
Even though broad keywords are essential, the main focus should be on using useful long-tail keywords. These are specific phrases, often made up of more than one word, that describe your product well and meet the needs of particular customers. Long-tail keywords may have less competition, which can help your product stand out in a crowded market.
Consider what a customer on Amazon would think as they look for something. They might begin their search with a broad term but quickly narrow it down to find exactly what they need. Using long-tail keywords in your post makes it more likely to match these specific search queries.
Incorporate Backend Keywords
You can find extra keyword optimization tips in the “backend search terms” part of your Amazon Seller Central account. These keywords won’t appear on your product page, but they are significant for making your item more straightforward to find. Amazon lets you use up to 250 bytes for backend keywords, so use this room nicely.
Include different versions of your primary keywords, synonyms, common misspellings, and other words people might use to look for products like yours. Think of the backend keywords as your secret tool that will help you reach more people.
Optimize Title for Search and Clicks
An essential part of any product’s SEO strategy is the title, which is more than just a name. To rank your most critical keywords higher in search results, put them at the beginning of your title. But it would help if you found a happy medium between optimization and consumer appeal.
Customers are more inclined to click on a product with an easily readable and understandable title, even though Amazon’s algorithm prioritizes relevancy. Ensure your title is captivating and contains relevant keywords to attract potential purchasers. You want people to click on your listing, not only have it appear in search results.
Compelling Product Features and Benefits
Bullet points and product descriptions provide additional opportunities to include relevant keywords. Use these sections to highlight the features and benefits of your product, incorporating keywords naturally. Remember that customers not only want to find products but also want to understand how those products meet their needs.
Avoid keyword stuffing and prioritize providing valuable information. Your product features and benefits should serve the purpose of keyword optimization and help customers make informed purchase decisions.
Include Brand and Model Information
Pay attention to the importance of including your brand name, model numbers, and other details that set your product apart. Some customers specifically search for products from trusted brands, and including brand information can enhance your visibility in such searches.
This practice not only helps with immediate sales but also contributes to building brand recognition over time. As customers become familiar with your brand, they may be more likely to choose your products in the future.
Monitor and Update Keywords Regularly
Regularly monitor the performance of your chosen keywords and be ready to adapt your strategy based on changing customer behaviour and market trends.
Conduct thorough keyword audits for your product listings. Identify and remove any restricted keywords, ensuring your content aligns with Amazon’s guidelines for language and claims.
Amazon provides analytics tools, including the Search Terms Report, which can offer valuable insights into customers’ actual search terms to find your product. Use this information to refine your keyword strategy and stay ahead of the curve.
Avoid Keyword Stuffing
While including relevant keywords is crucial, resist the temptation to overload your listing with unnecessary terms. Keyword stuffing makes your listing less readable for customers and can lead to penalties from Amazon.
Focus on quality over quantity. Each keyword should serve a purpose and contribute to the overall coherence of your listing. A well-crafted listing that genuinely addresses customer needs will perform better in the long run.
Utilize Amazon PPC Campaigns
Amazon’s Pay-Per-Click (PPC) campaigns are a way to drive immediate sales and a powerful tool for discovering high-converting keywords. You can bid on specific keywords through PPC and observe which leads to sales.
Analyze the performance of your Amazon PPC campaigns and integrate the insights gained into your organic keyword strategy. Adjust your bids based on the keywords that drive the most value, helping you allocate your advertising budget more effectively.
Optimize for Mobile Searches
With increasing numbers of shoppers using mobile devices, optimizing your listing for mobile searches is crucial. Ensure that your keywords and listing content are visible and engaging on smaller screens.
Customers scrolling through search results on their smartphones should find your product easily, with a clear and concise presentation of its features and benefits. Mobile optimization contributes not only to better visibility but also to a positive user experience.
Understand and Use the Search Terms Report
The Search Terms Report in your Seller Central account is a treasure trove of data. It provides detailed information about customers’ actual search terms before clicking on your product. Analyze this report regularly to identify new keywords and gain insights into customer behaviour.
Use the Search Terms Report to refine your keyword strategy and focus on terms that drive clicks and result in conversions. This data-driven approach ensures that your keyword optimization aligns closely with customer intent.
Localize for Different Amazon Marketplaces
If you’re selling in multiple countries, remember to adapt your keyword strategy to each marketplace’s local languages and search behaviors. Different regions may use varying terminologies and phrases to search for products, so customizing your keywords for each specific market is essential.
Consider cultural nuances and preferences when localizing your keywords. What works well in one country might have a different impact in another. Invest time in understanding the unique characteristics of each marketplace to maximize your product’s visibility and resonance with local customers.
Test and Iterate
Consider your Amazon listing to be a dynamic entity that demands continual testing and iteration. The e-commerce landscape is always changing, and what works now may not be as effective tomorrow. Be willing to try out different keywords, track their results, and adapt your strategy accordingly.
Check your statistics regularly to see conversion rates, click-through rates, and sales linked to specific keywords. Use this information to fine-tune your keyword approach, concentrating on the terms that will help you achieve maximum success on the platform.
As you continue on your Amazon journey in 2024, keep in mind that success on the marketplace is more than just having a great product—it’s also about making sure your amazing product is discoverable by the proper audience. With these keyword rules, you are well-equipped to browse.
Let eMarspro Help You in Amazon Keyword Optimization for Your Listing Creation
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Our Amazon listing experts dig deep to find the perfect keywords for your products to ensure your listings don’t just show up but attract the right buyers ready to make a purchase.
We’re not just about keywords. As a full-service eCommerce management agency, we cover everything to push your products to the top of the search results.
Join our satisfied clients who’ve witnessed a positive change in their Amazon presence through our expert services.
If you’re ready to take your Amazon listings to new heights, eMarspro is your trusted partner. Contact us online or call us today at +1-682-472-4939 to talk to an Amazon consultant. Let’s achieve your Amazon goals together!
