Amazon’s FBA (Fulfillment by Amazon) New Selection Program is designed to help sellers, especially new ones, maximize their sales potential by offering a range of perks for new-to-FBA products.
This program simplifies listing new products, reduces costs, and increases exposure to Amazon’s vast customer base. Below is a detailed program breakdown, including eligibility, benefits, and enrollment instructions.
What is the Amazon FBA New Selection Program?
The FBA New Selection Program is an initiative by Amazon to encourage sellers to add new products to their FBA inventory. By participating, sellers can enjoy free storage, liquidation services, return processing, and rebates for a limited time. These perks are designed to help sellers reduce upfront costs and increase the visibility of their new products.
Key Benefits of the FBA New Selection Program
Free Monthly Storage for 120 Days
How It Works: Amazon waives monthly storage fees for the first 120 days after your new-to-FBA product arrives at a fulfillment center.
Standard-Size Products: Applies to the first 100 units per parent ASIN.
Oversize Products: Applies to the first 50 units per parent ASIN.
Example: You send 100 units of a new kitchen gadget (standard size) to an Amazon fulfillment center. You won’t pay any storage fees for these units for the next four months. This gives you time to build sales without worrying about storage costs.
Read our guide on the latest FBA fee adjustment 2025.
Free Return Processing
How It Works: Amazon waives return processing fees for up to 20 units of standard-size products within 180 days of receiving the first unit.
Example: A customer buys a pair of headphones (standard size) but returns them because they changed their mind. Usually, you’d pay a return processing fee, but Amazon covers the cost for the first 20 returns under this program.
Free Liquidations in the US
How It Works: Amazon will liquidate your new products for free if they don’t sell within 180 days.
Standard-Size Products: Applies to the first 100 units.
Oversize Products: This applies to the first 50 units.
Imagine you send 50 units of a large decorative vase (oversize) to Amazon, but they don’t sell within six months. Amazon liquidates the items, and you recover approximately 10% of the item’s average selling price. This helps you avoid long-term storage fees and recoup some of your investment.
10% FBA Fee Rebate
How It Works: Amazon provides a monthly rebate of 10% of the sales revenue for eligible new-to-FBA products.
Standard-Size Products: Applies to the first 100 units.
Oversize Products: This applies to the first 50 units.
For example, you sell 80 units of a new fitness tracker (standard size) in the first three months, generating 1,600 in sales. Amazon gives you a 160 rebate on your FBA fulfillment fees, which you can use to offset other costs.
Vine Program Discount
How It Works: If you’re a registered brand in the Amazon Brand Registry, you’ll receive a 25% discount on the Amazon Vine enrollment fee for eligible products.
Eligibility: You must enroll 3 to 10 units per parent ASIN in the Vine program within 5 to 60 days of the first inbound shipment.
Suppose you enroll in five units of a new skincare product in the Vine program to get reviews. Usually, the enrollment fee is 200, but you pay only 150 with the discount.
Eligibility Requirements for Amazon FBA New Selection Program
To qualify for the FBA New Selection Program, you must meet the following criteria:
Professional Selling Account: You need an Amazon Professional selling account (not an Individual account).
Inventory Performance Index (IPI) Score of 400 or Higher: Your IPI score reflects how well you manage your FBA inventory. Your IPI score will likely be high if you consistently keep popular products in stock and avoid overstocking slow-moving items.
If your IPI score is below 400, you won’t be eligible for the program’s benefits until your score improves.
Note: New sellers without an IPI score can still temporarily enjoy the program’s benefits.
How to Check Eligibility?
Check Your IPI Score:
- Go to Seller Central and search for “IPI score” in the search bar.
- Review your score and learn how it’s calculated.
Verify ASIN Eligibility:
Use the New-to-FBA Product Search Tool to confirm if your products qualify.
Steps:
- Search “FBA New Selection” in Seller Central.
- Navigate to the “ASIN Eligibility” section and click “Product Search Tool.”
- Enter your ASINs to check their eligibility.
How to Enroll in the FBA New Selection Program?
Automatic Enrollment for New Sellers: You’ll be automatically enrolled if you’re a new seller and create your first shipment within 90 days of listing your first buyable ASIN.
Manual Enrollment for Existing Sellers:
If you’re already using FBA, you’ll need to enroll manually.
Steps:
- Search “FBA New Selection” in Seller Central.
- Review the terms and conditions on the help page.
- Click “Enroll Now” to join the program.
Important Notes
Parent ASIN vs. Child ASIN: The program applies to parent ASINs (main products) and not their variations (child ASINs).
For example, if you sell a T-shirt in different sizes and colors, the T-shirt is the parent ASIN, and the size/color combinations are child ASINs.
Automatic Liquidations: If your new products don’t sell within 180 days, Amazon will automatically liquidate them. You can opt out of this feature if you prefer to manage liquidations manually.
Global Enrollment: Once enrolled, the program’s benefits apply to all Amazon marketplaces where you sell.
Why Should You Join the FBA New Selection Program?
The program is specifically designed to help sellers:
Reduce Upfront Costs: By offering free storage, return processing, and liquidation services, Amazon enables you to save money when launching new products.
Increase Visibility: Products enrolled in FBA are eligible for Prime shipping, which attracts more customers and boosts sales.
Minimize Risk: If your new products don’t sell, Amazon’s liquidation service helps you recover some costs.
Gain Competitive Edge: With perks like rebates and Vine program discounts, you can invest more in marketing and improving your product listings.
How to Maximize the Benefits of the FBA New Selection Program
Choose the Right Products: Focus on products with high demand and low competition. Use tools like Jungle Scout or Helium 10 to research market trends and identify profitable niches.
Optimize Your Listings:
- Use high-quality images and videos.
- Write compelling product titles and bullet points.
- Include relevant keywords to improve search visibility.
Leverage Amazon Advertising: Use Sponsored Products and Sponsored Brands ads to promote your new listings. Since your products are eligible for Prime shipping, they’ll attract more clicks and conversions.
Keep Your IPI Score Above 400 By:
- Maintaining healthy inventory levels.
- Avoiding excess stock of slow-moving products.
- Regularly reviewing your inventory performance dashboard.
Use the Vine Program: Enroll your new products in the Vine program to get early reviews. Positive reviews can boost your product’s credibility and sales.
Common Mistakes to Avoid
Missing the Eligibility Window: Ensure your new-to-FBA ASINs are received at a fulfillment center before you check your eligibility. Otherwise, they won’t qualify for the program’s benefits.
Overstocking: While the program offers free storage, avoid sending too much inventory. If your products don’t sell, you’ll still incur long-term storage fees after 120 days.
Ignoring IPI Score: If your IPI score drops below 400, you’ll lose access to the program’s benefits. Regularly monitor and improve your score to stay eligible.
Skipping Product Research: Don’t assume all new products will sell. Conduct thorough market research to ensure there’s demand for your items.
How eMarspro Help?
As a reliable full-service Amazon agency, we understand the complexities of Amazon seller account management, including navigating the pitfalls of the FBA New Selection Program.
We ensure that your new-to-FBA ASINs are received at the fulfillment center on time, securing eligibility for crucial program benefits.
Our expert team also helps you manage inventory effectively to avoid overstocking and potential long-term storage fees, aligning with the program’s free storage offer but safeguarding against excess.
We keep a vigilant eye on your IPI score, providing strategies to maintain or improve it and ensuring continuous access to the program’s advantages.
Through our comprehensive Amazon consulting services, we also emphasize the importance of thorough market research before product launches, ensuring there’s demand for your new items.
FBA New Selection Program: Frequently Asked Questions
What is the Amazon FBA New Selection Program?
The Amazon FBA New Selection Program encourages sellers to add new products to Amazon by offering fee waivers for storage, removal, and return processing. This helps reduce the financial risks and costs of launching new products on the platform.
Who is eligible to participate in the Amazon FBA New Selection Program?
The program is available to Professional Sellers with a new-to-FBA ASIN. Eligibility also requires an Inventory Performance Index (IPI) score of 400 or higher, or no IPI score if sending a new ASIN to a fulfillment center.
What are the benefits of enrolling in the Amazon FBA New Selection Program?
Benefits include waived monthly storage fees, free removals, free return processing for eligible ASINs, sales rebates, and discounts on Amazon-partnered carrier shipping, which help sellers minimize upfront costs while testing new products.
Are there any geographical restrictions on the Amazon FBA New Selection Program?
The program’s availability and specific benefits can vary by country and region, including the US, Canada, Japan, UK, EU countries, Mexico, UAE, Saudi Arabia, Singapore, and Australia.
How do I check if my ASINs are eligible for the Amazon FBA New Selection Program?
Sellers can check ASIN eligibility via the FBA New Selection dashboard in Seller Central, use Amazon’s ASIN search tool, or access specific marketplace links provided in Seller Central.
What types of products are eligible for the Amazon FBA New Selection Program?
Eligible products include new ASINs in categories such as Apparel, Shoes, Handbags, Accessories, Jewelry, Luggage, and Watches. Media and used items are not eligible.
How does the Amazon FBA New Selection Program cut storage and removal costs?
For eligible ASINs, the program waives storage fees for a specified number of units and period and removal fees for the first set of units within a set timeframe, significantly reducing initial operational costs.
What are the limitations or drawbacks of the Amazon FBA New Selection Program?
Drawbacks include limited product eligibility, the requirement of an IPI score of 400, and the temporary nature of fee waivers, which means standard FBA fees will apply after the initial waiver period.
How do I enroll in the Amazon FBA New Selection Program?
Sellers can enroll through their Seller Central account by navigating to the FBA New Selection Program section and clicking “Enroll Now.” Automatic enrollment occurs if a new buyable ASIN is listed and an FBA shipment is created within 90 days of listing.
How can the Amazon FBA New Selection Program impact my sales strategy?
The program reduces initial costs and allows sellers to experiment with new products with less financial risk. This can lead to a more diverse catalog and higher sales without the burden of hefty upfront fees.
Are there any changes in FBA fees in 2025 that impact Amazon’s FBA New Selection Program?
As part of the FBA New Selection Program, Amazon offers a waiver on the inbound placement service fee for new parent ASINs. This fee waiver applies to shipments created between December 1, 2024, and March 31, 2025. Eligible new parent ASINs included in these shipments will not incur the inbound placement service fee for the first 100 units that are inbounded. This initiative is designed to reduce further the financial barriers for sellers looking to introduce new products on Amazon, making it more cost-effective to expand and diversify product offerings in the Amazon FBA catalog.
Final Thoughts
The FBA New Selection Program is a game-changer for sellers looking to launch new products on Amazon. Amazon reduces the financial risk of introducing new items by offering free storage, return processing, liquidations, and rebates. To make the most of this program:
- Choose high-demand products.
- Optimize your listings.
- Monitor your IPI score.
- Leverage Amazon’s tools like the Vine program and advertising.
Whether you’re a new or experienced seller, this program provides a unique opportunity to grow your business and succeed in the competitive Amazon marketplace.
